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QUARTERLY SPONSOR MEETING

QUARTERLY SPONSOR MEETING. Forté Foundation September 5, 2007. Quarterly Sponsor Meeting. Budget & Strategy Update New Sponsors New Board Members Forté Events Forums Career Labs Marketing & PR Update Recent PR Updated Collateral Fellow Video Blogs 07-08 Calendar of Events

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QUARTERLY SPONSOR MEETING

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  1. QUARTERLY SPONSOR MEETING Forté Foundation September 5, 2007

  2. Quarterly Sponsor Meeting • Budget & Strategy Update • New Sponsors • New Board Members • Forté Events • Forums • Career Labs • Marketing & PR Update • Recent PR • Updated Collateral • Fellow Video Blogs • 07-08 Calendar of Events • Member Census • Resume Books/Power Tools for MBA Women/Fellows • Next Webex meeting: Tuesday, Dec. 4th, 12pm eastern

  3. Budget & Strategy Update • PINK funds re-allocated to college audience outreach • Women in the Workplace audience collapsed into remaining audiences of College, Pre-MBA, and MBA Women

  4. New Sponsors • New sponsors joined this summer! • Please welcome: • Avon • Queens University (Canada) • Rochester (Simon) • Wisconsin • UCLA

  5. New Board Members • Welcome new board members… • Dana Harmer, McKinsey & Company • Anna Iacucci, Banc of America Securities

  6. 2007 Forté ForumsThe MBA Value Proposition Target Audience: Early Career / Pre-MBA (~age 22-29) • September 17  BostonSeptember 18  Washington, D.C.September 19   ChicagoSeptember 20   New York September 24  AtlantaSeptember 25  HoustonSeptember 26  San FranciscoSeptember 27  Los AngelesOctober 1  New York October 9  London

  7. 2007 Forté Forums The MBA Value Proposition • Online Webinar Series: • Women In Business Webinar • October 4, 8:00pm EST • Women of Color • October 11, 8:00 pm EST

  8. 2007 Forté Forums The MBA Value Proposition • Event Timeline • 4:30 - 5:00 p.m. School representatives arrive; set-up school tables; pick up ribbons/name tags at registration desk • 5:00 - 5:30 p.m. Mandatory information session (each school representative is required to attend once) • 5:30 - 6:30 p.m. Registration, School tables open, Networking reception with light refreshments • 6:30 - 7:30 p.m. Alumnae Panel (School tables shut-down during panel) • 7:30 to 9:00 p.m. School tables re-open • 8:15 to 9:00 p.m. Admissions Panel

  9. 2007 Forté Forums Event Promotion Highlights • Email Invitation Series: • Minimum of 3 emails over 6 weeks to Forté database, school prospect lists, and GMASS data; inclusion in August and September database emails • Advertising & Promotion • MBA Podcaster; MBA Blogger press release; Business Journal online Event Calendar – purchase in select cities; Careerbuilder and GRE lists (TBD) • Local Calendar Listings or emailings to over 50 clubs and organizations and publications • Pass-Along Promotion: Sponsors and Exhibitors • Facebook Group Event pages • Partners: Women For Hire; Downtown Women’s Club; MBA Tour; World MBA • Post-Event: Forum Podcast Series

  10. 2007 Forté ForumsRegistration to Date (9/4) 43%

  11. 2007/2008Undergraduate Career Labs • November 6 Harvard University, Boston • November 13 University of Chicago • November 13 University of Minnesota • November 14 Emory University, Atlanta • February 2008 • Columbia University • Duke University • Georgetown University • Yale confirmed

  12. 2007/2008Undergraduate Career Labs • 12:00-1:30pm Leadership Lunch • 4:30-5:00pm Forté Career Lab Registration & Networking • 5:00-5:45pm Welcome by Forté & Host School Careers in Business • 5:45-7:00pm Industry Introductions • 7:00-7:30pm Networking: Students and Forté Companies • 7:30-8:00pm Pre-MBA: How to Prepare for Life after College • 8:00-9:00pm Career Search Secrets:10 Absolute “Musts” for Finding & Landing Your Dream Job

  13. 2007/2008Undergraduate Career Labs • Event Promotion Plans • Media • Focus $ on local university media • Student newspapers • Press releases • Increased intern marketing budgets • On-Campus Outreach • Hiring 8 interns: 1 for each Career Lab campus • Intern Kickoff: scheduled for week of 9/10 • Hiring for a full year, to promote all of Forte, build relationships on campus, and have sufficient time and contacts to promote the Labs • Invite 2-3 clubs per school to co-host event • Meet with undergrad staff leaders • Pass-along campaign– student clubs, athletic groups, resident halls • Hang up flyers around campus • Invite student newspaper & place event in calendar • Interns to use Facebook, myspace, etc to promote events

  14. Marketing and PR Update • PR Successes • Wall Street Journal (7/19): How to Raise Female MBA Enrollment • CNBC Morning Call (8/1): Panel discussion, tie-in to MBA Challenge • PINK Magazine (8/13): Climbing the Ivory Tower • Oprah Magazine (Sept 07): 8 Ways to Get Back in the Game • Charlottesville Daily Progress (9/2): Record Breaking Increase in Women at Darden

  15. Marketing and PR Update • Updated Collateral • New Forté Postcards • Each sponsor will receive a supply in September • Forté Fellow Video-blogs • Video Diary of a first-year MBA student’s experiences • Polled several 2009 Fellows to determine interest, participate in a video audition • 5 Fellows in process of submitting audition videos • MIT; Georgetown; Carlson; UT; Indiana • 2-3 will be selected based on diversity of school, geography, professional background, and presence on video • Submissions will be posted on website, communicated in newsletters, promoted through MBA bloggers

  16. 2007/2008 Sponsor Calendar • Mark Your Calendar! • Sept.17-October 9 Pre-MBA Forté Forum Events • Nov. 1-Feb. ’08 U-G Career Lab Events • October 29-30 Board Meeting, NYC • May 2008 Corporate Best Practices Summit • June 25 Financial Services FAST Track • June 26 Financial Services FAST Track • June 27 MBA Conference, Dialogue with Leadership, Career Fair, NYC • Other June dates TBD

  17. Communications Calendar • Monthly • Database E-mails: e-newsletter, Forté Family News, Coming Events, Event Invitations • September/October

  18. Sponsor Census • Purpose • Determine how we can better serve our sponsorship, • Respond to media requests—because of our public relations efforts, we are often viewed as a clearing house for questions on women’s issues, and • Track trends of the Forté member schools and companies so that we can report on successes, e.g. if the percentage of women entering MBA programs has changed. Timeline • Friday, September 28th—Census will go live and an email will be sent to sponsorship • Wednesday, October 31st—Deadline for submitting census responses • November & December—Forté to aggregate member census

  19. Sponsor Census • Sample Corporate Questions • Number of MBA women hired • Number of women in Senior Leadership Positions • MBA and U/G feeder schools Sample School Questions • % of women enrolled in MBA Program • U/G feeder schools for MBA program • Marketing outreach to women

  20. Recruiting Fellows • Power Tools • Online resume search and job posting system • Please post your job opportunities NOW! • Forte’s Outreach to MBA women • Current Stats on database • Undergraduate database now live Resume Book • Deadline for 2008 Scholars: September 15, 2007 • Deadline for 2009 Scholars: September 30, 2007 • www.fortefoundation.org/power_tools_company

  21. Recruiting Fellows Other Ways… • Use the Forté Listserv • fellows2008@fortefoundation.org • fellows2009@fortefoundation.org • Send them a special invitation when you’re visiting their campus • Wear your Forté ribbon when recruiting • Mention Forté in your interviews with women • Refer to Recruiter’s Guide and How to Recruit MBA Women through Forté

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