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To facilitate the full potential of the Caribbean hotel and tourism ... Travel Research, Inc.) Caribbean Lodging Performance Report. STR (Smith Travel Research, ...

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Quarterly Meeting Report


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    1. CHTA – BarbadosSeptember 2010

    2. To facilitate the full potential of the Caribbean hotel and tourism industry by serving members’ needs and building partnerships in a socially responsible and sustainable manner. CHTA Mission Statement CHTA is the voice of the Caribbean tourism’s private sector CHTA is a federation of 35 hotel associations across the Caribbean The Caribbean Society of Hotel Association Executives (CSHAE) is CHTA’s access point to the individual members.

    3. Year-end March 31st 2010 • 1,049 Member Companies: • 668 Hotel Members: • 98,568 Rooms. Average hotel size =148 rooms. • $421,992 Hotel Dues Revenue: • Avg. per hotel: $632 • Dues per room: $4.28 • 381 Allied Member Companies: • - $202,508 Dues Revenue • - Average $532 CHTA Membership

    4. Financial Year 2010/11 (through March 31st, 2011) CHTA Finances Revenue Distribution 2009/10:

    5. Advocacy • Research • Regional Marketing • Environment • Conferences & Events • Training CHTA Activities

    6. “Tourism Is Key” Program WTTC/Oxford Economics Travel & Tourism Economic Impact Studies: 2004 & May 2010 Advocacy

    7. Tourism Is KeyFull Page Ads in the Gleaner (x4)and Observer (x3)

    8. Advocacy & Research WTTC Report to Dept. of Homeland Security EPA Submission Paper Taxation Study Accommodation Sector Consumption Study

    9. Caribbean Hotel Industry - Key Statistics - YTD May 2010 Research Prepared for CHTA by STR (Smith Travel Research, Inc.)

    10. Caribbean Hotel Industry - Key Statistics Research Prepared for CHTA by STR (Smith Travel Research, Inc.)

    11. Total Caribbean Active Development Pipeline Research Prepared for CHTA by STR (Smith Travel Research, Inc.)

    12. Caribbean Lodging Performance ReportSTR (Smith Travel Research, Inc.) July 2010 Sample:202 Hotels, 24 Countries (7 with 10+ sample) / Rooms: 54,657 (Average hotel size: 271) Research For the month of July: For the six months through July 31st (ytd):

    13. Tourist Arrivals to the Caribbean (Source: CTO) Research

    14. Research

    15. CTDC - The Caribbean Tourism Development Company • The Caribbean brand: Regional Marketing • www.caribbeantravel.com – 300,000 visits per year. • - Hotel listings for CHTA Members only (as of October).

    16. CAST – The Caribbean Alliance for Sustainable Tourism - Founded in 1997.CHENACTGreen Globe Partnership Environment

    17. Caribbean MarketplaceCaribbean Hotel & TourismInvestment Conference (CHTIC)Leadership ConferenceSmall Hotels Retreat“Taste of the Caribbean” Conferences & Events – 3,250 Delegates p.a.

    18. CARIBCERT – 2,164 Certifications to-date CHTA EF Since 1987, the Education Foundation has awarded more than US$1 million in scholarships and grants to the Caribbean students in the hospitality and tourism industry. Leadership & Small Hotels Conferences HSMAI Marketing Conferences AHL EI Partnership - Small Hotels Manual Training

    19. CHTA - Other Benefits CHTA Website Discount Center Newsletter

    20. CHTA – BarbadosSeptember 2010