Chapter 2: Industry Analysis. Team 4: Peter Hogue, Cameron Lloyd, Breann Flores, Jonathon Jordan, . Business Environment of a Firm. Defined as: All of the external influences that affect its decisions and performance.
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To survive and prosper in an industry, a firm must meet two criteria: first it must supply what customers want to buy; second it must survive competition.
What do customers want?
How does the firm survive competition?
Key Success Factors