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KB Corp Sunglasses. Team Kevin Burk 1 st Hour Intro to Business. Product. Cheaper than competitors (Maui Jim, Oakley’s, Ray Ban’s) (no high markups) More stylish and durable Better selection Warranty included Just because your paying less, doesn’t mean your losing quality!.
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KB CorpSunglasses Team Kevin Burk 1st Hour Intro to Business
Product • Cheaper than competitors (Maui Jim, Oakley’s, Ray Ban’s) (no high markups) • More stylish and durable • Better selection • Warranty included • Just because your paying less, doesn’t mean your losing quality!
Competitive Edge • Larger selection • Better quality • Cheaper prices
Allocate Funds • Start up cost: $2.5 million • 40 % to building and equipment • 10% for advertising • 10% for research and development (Focus Groups) • 10% for production • 10% for paying back loans • 20% for employees
Investing? • Contributing up too 1/3 of total required start up cost