1 / 16

Volvo Remarketing – 2013 European Opportunity Management

Volvo Remarketing – 2013 European Opportunity Management. Agenda. Volvo positioning & business transformation Volvo Remarketing 2013 & beyond European Opportunity Management. EMT Onboarding II, Global Marketing, Richard Monturo, RMONTURO.

fern
Download Presentation

Volvo Remarketing – 2013 European Opportunity Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Volvo Remarketing – 2013 European Opportunity Management MSS 2013 Operational Planning Guidelines_ Draft2, Issuer: kstubeli/enoren Security Class: Confidential

  2. Agenda • Volvo positioning & business transformation • Volvo Remarketing 2013 & beyond • European Opportunity Management MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  3. EMT Onboarding II, Global Marketing, Richard Monturo, RMONTURO Issue date: 2011-04-07, Security Class: Proprietary Page 3 3

  4. Strategic Imperative – More Premium, Growth & Volvo Own Way “Middle class/ mass market” “Luxury” 2. Grow! 1. More premium! 3. Own way: Smart & Nimble 4

  5. 1 2 3 4 5 Strategic direction – Key change themes Revitalize the Volvo brand with customer centricity throughout the value chain Reinforce our product strengths based on focused innovation, smart architecture, and active collaboration Capture global growth and sourcing potential, leveraging insider access in China Secure robust profits and growth in traditional markets in Europe and North America Build a global performance organization & culture MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  6. Our Strength - We understand people “I would prefer a premium car having me as the starting point and not the car and its technology" MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential 6 Issuer: Richard Monturo, RMONTURO, MSS Marketing, Brand Strategy and 2012 Marketing, Security Class: Proprietary Date created: 2011-05-03

  7. The change is happening MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  8. Volvo Remarketing Overview MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential • Volvo has a unique situation in Europe with a significant share of vehicles coming from Sweden due to the home of Volvo • Market specifications vary to great extend within Europe – e.g.: pre-heater is standard in Nordic regions • Traditional Rental volume South – North split applies also to Volvo and poses another dimension of specification issues

  9. Global Ambitions going forward • Volvos ambition is to sell 800.000 units by 2020 – which will on a global scale drive the Used Car volumes sold via the network to 1.600.000 units Global development of Volvo new car and used car sales in ‘000 units (draft) 1.600 1.491 1.382 New car sales 1.274 1.165 Used car sales 1.056 947 839 730 621 800 731 662 594 525 456 387 319 250 181 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: NC/UC development according to MSS estimation based on Global Growth Plan MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  10. Volvo Used Car and Remarketing Strategy Selekt@4U • CORE • CONTROL OF BUSINESS • Selekt Online systemS • Embedded Remarketing • Financial Reporting • Rv / Tco Management • UC Competence • RV- Mangement • @4U • Selekt • Remarketing • Choice of Product +Channel • Global Governance • Own competence 10 MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  11. Unique Systems as the Key to sussess Channel Management Stock Management Site Management Buyer Management Reporting NSC Pricing Direct Sales Sales Sessions MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  12. 360 Degree Services Logistics Management Sales Channels Damage Recharge Management Search Quick /Advanced Multi-Lingual Capability Bid Debrief Management Upstream / Coming Soon Dashboards My Bids Watch Lists Purchase / Bid History BUYER SUPPLIER Refurbishment Management Buyer Baskets Retail Facing Credit Limits Driver & Affinity Sales Saved Search MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  13. Data As the Key to decision making V40 MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  14. Integrated Wholsale and Retail System CORE MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  15. Connecting Reality and web MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

  16. Summary • Driven by a system from Wholesale through Retail gaining a competitive advantage • Optimizing revenues by targeted Remarketing to high price countries with demand • Decisions driven on consistent and coherent information from dealer to factory • Excellence through process and data guided and recorded in one system MSS 2013 Used Car Business , Issuer: Sebastian Fuchs Security Class: Confidential

More Related