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Sponsorship 2.0 “World Vision redefines the child sponsorship experience!”. Update for SOCCER, April 19, 2012. Agenda. 1 minute participant poll in chat box to “everyone”: To date, what has been your engagement with Sponsorship 2.0? Brief Update on 2.0

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slide1

Sponsorship 2.0

“World Vision redefines the child sponsorship experience!”

Update for SOCCER, April 19, 2012

agenda
Agenda
  • 1 minute participant poll in chat box to “everyone”:
    • To date, what has been your engagement with Sponsorship 2.0?
  • Brief Update on 2.0
    • Context within WV’s New Generation of Child Sponsorship
    • Vision for 2.0
    • 3 high level business needs
    • 4 critical success factors
  • Discussion
slide3

Building blocks of change underway for

WV’s New Generation of Child Sponsorship

Life enriching experiences with children, communities, supporters, staff & volunteers

People and Processes

“Easy, fun and meaningful”

Engage

Empower

Protect

StreamlineEnd-to-end + Versionsby Context

Optimal Funding For Quality

…and Beyond

Sponsorship Economics

Sponsorship 2.0

Capacity & Change

Involving many teams and functions that support child sponsorship…

slide4

Sponsorship in

Programming

Sponsorship in Marketing

Sponsorship

2.0

Innovation

Sponsorship Operations

Field and

SO Comms

IT & Business Processes

Finance and Strategy Processes

slide5

The Vision of Sponsorship 2.0

INCREASED and ENRICHED ‘CONNECTIONS’

between children, communities and supporters,

which AMPLIFY CHILD and COMMUNITY VOICE

and are relevant to rising supporter expectations,

safely leveraging technology and social media,

PROVIDING LIFE ENRICHING EXPERIENCES

that contribute to the

SUSTAINED WELL-BEING OF CHILDREN

slide6

3 High-level Business NeedsPartnership-wide

Increased developmental impact/child well-being(NO to make it ‘fun and meaningful’)

Increased operational efficiency/effectiveness(GC/RO to make it ‘easy’)

Increased supporter acquisition and retention(SO to make it ‘engaging’)

slide7

4 Critical Success Factors Partnership-wide

Empowering child and community voice through participation(ROs and NOs with Spon Ops, Field Comms and GICT support)

Enabling seamless end-to-end data, content and information flow(GICT and Horizon)

Enriching supporter experience and product proposition(SOs)

Protecting children online(The whole partnership)

the engagement platform
The Engagement Platform

1.0 ‘Connection Mechanisms’

(What we’ve traditionally done)

Child Photo

ADP Profile

IL, Greeting Card & BB cards

APR

ADP Mgr Letter

Community Newsletters

Online Information

Ad-hoc Drop letters

Program Completion letters

Program Completion reports

Farewell letter

2.0 ‘Connection Mechanisms’ (Online digital E2E supporter to child & community connections)

Child Greeting Video

Child Photo Album

Child Digital Introduction

Community Intro Video

Community Photo Album

Child Status Updates

Child Video Updates

Community Video Updates

Digital Progress Reports

ADP Facebook Pages

ADP Event Streaming

etc...

Planning Stage

Stage 3

Transition Stage

Stage 2

‘Transactional’for children & supporters

‘Life enriching’for children & supporters

Stage 1

Yr -1

Yr -2

Yr 1

Yr 2

Yr 3

Yr 4

Yr 5

Yr 6

Yr 7

Yr 8

Yr 9

Yr 10

Yr 11

Yr 12

Yr 13

Yr 14

Yr 15

Engaging supporters, children and communities

slide9

Key Innovation Terminology

ADP

NO/RO

GC

SO

‘Development Layer’

‘Presentation Layer’

‘Connection Mechanisms’

Children & Community

Supporters

Child Sponsorship Engagement Platform

‘Enabling Mechanisms’

Connection Mechanisms = Videos, photos, emails, e-updates, calls, visits (innovation code Cxx)

Development Layer = Child participation and engagement activities (innovation code Dxx)

Presentation Layer = Web portals, social media pages, mobile apps (innovation code Pxx)

Enabling Mechanisms = FIP, SingleSTEP, child protection (innovation code Exx)

protecting children online
Protecting Children Online

The Reality

Child Protection incidents arise related to digital comms & social media

95% have occurred in the context of Sponsorship

Most relate to:

Harmful communication between sponsor and RC and/or family or community

Inappropriate or unsafe posting of photos/videos, media and/or child’s personal information

  • The Response

Revised WVI Child Protection standards now include:

Section 5.0: ‘Communications, Social Media and Digital Technology’

    • Dignity of child
    • Consent of photos/videos/media
    • Empowering children & families to understand risks/benefits
    • Prevention of harm in communications
    • Reporting communications, social media & digital technology violations
slide11

Sponsorship 2.0 in 2012

Two clear tracks in 2012 with a bias for ‘action’:

‘Innovation Space & Pathway’

‘Phase 1 Scale-out Project’

1

2

slide12

Sponsorship 2.0 Portfolio‘Idea Space & Innovation Pathway’

* Showing live ‘in-flight’ innovations as of 4th March

Idea

ConnectionMechanisms

Idea

Idea

DevelopmentLayer

D01

C18

C09

C17

C24

C10

Idea

Idea

P01

Idea

C15

C28

C12

C06

BusinessNeeds

C14

Explore Ideas

DevelopConcept

Proof of Concept

BusinessCase

Test

Scale-out

C02

P02

Idea

C27

Idea

C11

C04

C26

Idea

C25

E02

PresentationLayer

C29

Idea

Idea

Enabling

Mechanisms

Idea

slide15

Sponsorship 2.0 Portfolio ‘Phase1Scale-out Project’

* Showing live ‘in-flight’ innovations as of 4th March

Idea

ConnectionMechanisms

Idea

Idea

DevelopmentLayer

D01

C18

C09

C17

C24

C10

E01

Idea

Idea

P01

C05

Idea

C15

C28

C12

C06

BusinessNeeds

C16

C14

Explore Ideas

DevelopConcept

Proof of Concept

BusinessCase

Test

Scale-out

C02

P02

Idea

C07

C27

Idea

C11

C04

C26

Idea

C25

E02

PresentationLayer

C29

Idea

Idea

  • Accelerating ‘Proven Winners’
  • P16 Child Greeting Video
  • P05 & P07 Child & Community Photo Album
  • Accelerating ENABLING MECHANISMS
  • E01 Field Interface (FIP), E02 Single STEP

Enabling

Mechanisms

Idea

child photo album
Child Photo Album

multiple ‘digital’ APR child photos over consecutive years

‘Providing a historical record of child development’

slide17

Community Photo Album (with captions)

‘Providing tangible evidence of change in the community’

child greeting videos
Child Greeting Videos

From this...

To this...

WV US saw >30% uplift in web-based acquisition tests

Estimated 5 yr value from partnership scale-out = $50m

‘Capturing a child’s personality,providing an authentic connection at prospection’

field interface
Field Interface

Mobile app

“An Enabling Mechanism”

PC app

‘Enabling capture, transfer and store of rich media’

slide20

Discussion

To monitor ongoing developments, see Sponsorship 2.0 Collaboration Hub

https://marketinghub.wvcentral.org/s2.0