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Kogan Page

Kogan Page. Winter 2014 Practical books for profitable business. Networking as a business Over 30 interviews with experts Integrates online and offline Practical tools Multimedia content . Paperback, $24.95, February 978-0-7494-6891-0 Entrepreneurs/ small biz owners/business developers.

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Kogan Page

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  1. Kogan Page Winter 2014 Practical books for profitable business

  2. Networking as a business Over 30 interviews with experts Integrates online and offline Practical tools Multimedia content Paperback, $24.95, February 978-0-7494-6891-0Entrepreneurs/small biz owners/business developers The Complete Guide to Professional Networking The secrets of online and offline successSimon Phillips and Simon Ellinas

  3. TheBestDigitalMarketingCampaignsintheWorldMastering the art of customer engagement, 2ND EditionDamian Ryan and Calvin Jones Paperback, $29.95, February • 978-0-7494-6968-9Marketing, branding professionals/ students of marketing, advertising& communications • 1st edition sold over 1,500 • 40 new “best of” campaigns • Profiles campaigns and results • Collaborative, new interviews • How to measure digital

  4. Expands on 4 Ps of marketing Addresses marketing challenges and changes Range of case studies Desk reference, can dip in and out Paperback, $29.95, February 978-0-7494-7106-4Small biz owners/business and marketing students The 20 Ps of MarketingA complete guide to marketing strategy David Pearson

  5. How to design, implement and measure Trends and impact Case studies from top brands Written by host of top iTunes podcast Timely and practical Paperback, $29.95, March978-0-7494-6995-5Marketing, branding professionals/ students of marketing, advertising & communications Digital Branding A complete, step-by-step guide to strategy, tactics and measurementDaniel Rowels

  6. Advertising TransformedThe New Rules for the New ConsumerFons Van Dyck • Dead or alive? • Features Effie winning brand campaigns • Loyal/disloyal/light buyers • Enhances customer collaboration, brand/consumer relationship Paperback, $29.95, March 978-0-7494-7148-4Marketing, advertising professionals/students in marketing & communications

  7. Thank you for listening!

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