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June 4 th

June 4 th. 1. The advantages of early markdown include all of the following EXCEPT. Secure a less rapid or lower rate of inventory turnover Speed the movement of merchandise Improve cash flow position by providing money for new merchandise and outstanding buys Provide space for merchandise.

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June 4 th

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  1. June 4th

  2. 1. The advantages of early markdown include all of the following EXCEPT • Secure a less rapid or lower rate of inventory turnover • Speed the movement of merchandise • Improve cash flow position by providing money for new merchandise and outstanding buys • Provide space for merchandise

  3. 2. Which of the following is more typical of manufacturer advertising as opposed to retailer advertising? • Product image • Availability • Price • Cluttered ads

  4. 3. Which of the following is true about rebates? • Rebates are usually more expensive that a pure cash discount • Approximately 99% of all rebates are redeemed • Less than 50% of rebates under $50 are redeemed • Rebates work better on men than they do on women

  5. 4. Which of the following is true about sales promotion? • They can only be targeted to the final consumer • They are seen as more credible than publicity • They are very good are brand building • They are designed to increase short-term sales and product trial

  6. 5. Who had a band concert last night? • Kaitlyn Elton • Lindsey Lohan • Ashley Simpson • Some other starlett

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