1 / 6

Key Insights on Marketing Strategies and Promotions

This article explores various marketing concepts, including the advantages of early markdowns, typical characteristics of manufacturer versus retailer advertising, the nuances of rebates, and the role of sales promotions. Early markdowns can streamline inventory and enhance cash flow but may not favor lower turnover rates. Understanding manufacturer advertising's focus on product image rather than cluttered ads is crucial. The article also delves into rebate trends and sales promotion effectiveness in driving short-term success, revealing essential strategies for marketers.

fatima-little
Download Presentation

Key Insights on Marketing Strategies and Promotions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. June 4th

  2. 1. The advantages of early markdown include all of the following EXCEPT • Secure a less rapid or lower rate of inventory turnover • Speed the movement of merchandise • Improve cash flow position by providing money for new merchandise and outstanding buys • Provide space for merchandise

  3. 2. Which of the following is more typical of manufacturer advertising as opposed to retailer advertising? • Product image • Availability • Price • Cluttered ads

  4. 3. Which of the following is true about rebates? • Rebates are usually more expensive that a pure cash discount • Approximately 99% of all rebates are redeemed • Less than 50% of rebates under $50 are redeemed • Rebates work better on men than they do on women

  5. 4. Which of the following is true about sales promotion? • They can only be targeted to the final consumer • They are seen as more credible than publicity • They are very good are brand building • They are designed to increase short-term sales and product trial

  6. 5. Who had a band concert last night? • Kaitlyn Elton • Lindsey Lohan • Ashley Simpson • Some other starlett

More Related