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Case study decisions and techniques

Action and Case Research in Management and Organizational Contexts. Case study decisions and techniques. Definition of Case Study.

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Case study decisions and techniques

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  1. Action and Case Research in Management and Organizational Contexts Case study decisions and techniques

  2. Definition of Case Study Yin defines the case study research method as “an empirical inquiry that investigates a contemporary phenomenon within its real-life context; when the boundaries between phenomenon and context are not clearly evident; and in which multiple sources of evidence are used” (Yin, 1984, p. 23).

  3. Issues Critics of the case study method often claim: • Studying a small number of cases is insufficient for establishing reliability or generality of findings; • The intense involvement of the researcher in the study of the case could bias the findings; • Some critics suggest case study research is useful only as an exploratory tool or for establishing a hypothesis; • Some would claim it is unscientific.

  4. Benefits The case study method is appropriate to: • Answer why? Questions; • Gain an in depth understanding of a particular phenomenon; • Develop an initial hypothesis; • Establish a basis for future research; • Develop new theories; • Extend existing theories; • Test existing theory.

  5. How many cases? • Eisenhardt (1989), suggests from 4 to 10 is ideal; • Yin (1984) and Stake (1995) suggest that one can be acceptable; • The key is to justify your choice.

  6. Stages • Determine the research questions; • Decide if case study is appropriate; • Decide how many cases are appropriate; • Select the cases and determine data gathering and analysis techniques; • Prepare to collect the data; • Collect data in the field; • Evaluate and analyze the data; • Write up the research and present the findings. These processes are not always linear and can be iterative

  7. Data collection and analysis 1 • Decide how to collect the data, interviews, surveys etc; • If survey method is chosen - paper or internet, postal or facilitated in person; • If interviews, decide if to be group or individual; • Decide how to capture data, written notes, audio tape, video; • Decide transcription and language issues.

  8. Data collection and analysis 2 • Decide how to code the data; • If you have quantitative data, decide which statistical tools to use; • If qualitative decide if you need software to analyse it; • Decide how to analyse the data and integrate theory; • Decide how to present the findings and analysis.

  9. Some classic texts about case Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 352-550. Simons, H. (2009). Case study research in practice, London: Sage. Stake, R. E. (1995). The art of case study research. Thousand Oaks, CA: Sage Publications Ltd. Yin, R. K. (1984). Case study research: Design and methods. Newbury Park, CA: Sage.

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