Reaching the 95% not served by traditional ATs

1. Reaching the 95% not served by traditional ATs

2. Today’s Agenda • Overview of Ai Squared • II. The Problem sitecues addresses • Our solution – live demo • What makes sitecues different - quick overview • Business benefits – quick overview • Getting Started - Implementation Options • If time permits or in future • Back end – architecture, technology & implementation • Next steps

3. Industry leader for Accessibility and Usability Founded in 1987 Based in Manchester Center, VT & Cambridge, MA Flagship products: The ZoomText Product Family World’s best selling computer screen magnification and reading software ZoomText is recommended by more vision rehabilitation centers than any other vision enhancement software Localized for 23 languages* Sold in 40+ countries Dominant market share: typically a 80% market share where ever ZT is sold Sold through 300+ worldwide dealers * US English, Arabic, Chinese, Czech, Danish, Dutch, English UK,, Finnish, French, German, Hebrew, Hungarian, Icelandic, Italian, Japanese, Norwegian, Polish, Portuguese Portugal, Portuguese Brazil, Slovak, Swedish, Turkish, Spanish. Coming soon: Arabic, Korean, Romanian.

4. ZoomText Family of Products Electronic Desktop Solutions Tools that provide screen reading and magnification to assist those with visual difficulties or for people with learning disabilities, visual difficulties, English as a second language, and the boomer population. ZoomText Magnifier & Magnifier/Reader ZoomText Mac (New in 2013) ZoomText Large Print Keyboard Print Solutions Image Reader – Capture magnify & speak printed materials on computer I-Loview -Portable handheld electronic magnifier Mobile Solutions ZoomReader - iPhone and IPadapp that captures, magnifies and speaks printed materials using OCR technology. ZoomContact - Accessible address book app for iPhones Website Solutions – Go beyond compliance w/ zoom & speech built right into your site Sitecues - ZoomText-like assistive technology built right into websites

5. ZoomText PC (Magnifier & Reader) ZoomText is the world's leading magnification and screen reading software for the visually impaired and helps countless individuals across the globe. ZoomText is currently the only AT software supporting Windows 8. Features & Benefits Magnifier Features include – xFont smoothing, Flexible magnification, Zoom Windows, Focus Enhancements, Color Enhancements, Dual Monitor Support, Enhanced Web Finder, customizable configurations, and many more. Reader Features (Neo Speech offering human-sounding male and female voices) Automatic Document Reading - ZoomText’s AppReader automatically reads documents, web pages and email within the parent application ZT Recorder - allows you to turn text from documents, webpages, email, etc. into audio recordings that you can transfer to on your mobile device. Background Reader - allows you to listen to documents, webpages, email, etc. while you simultaneously perform other tasks ZoomText Camera ZoomText Camera feature allows you to use any high-definition (HD) webcam to view and magnify printed items and other objects right on your computer screen—including bills, magazines, photographs, medicine labels, craft items and more. Pricing $399 - $599 for single user license

6. ZoomText Mac (Magnifier & Reader) What is ZoomText Mac? ZoomText Mac is a magnification solution for the Mac operation system, providing clear magnification up to 36x, as well as screen enhancements such as Color, Pointer, Cursor, and Focus. It will track all on-screen The WebReadercan now be downloaded as a Beta demo from our website Features & Benefits Magnification up to 36x Font Smoothing w/ Image sharpening Improved font smoothing over built in Zoom Will even make magnified images look better! Screen Enhancements Tracking Support Pricing New Users = $299, Existing ZT customers = $149

7. ZoomText Image Reader What is ImageReader? A software and camera solution that allows visually impaired users to capture and read printed text, including books, magazines business documents and more. Features & Benefits Fast capture and accurate OCR processing High definition USB document camera Tactile document position mat Copy, save and share captured images and text Compatible with all ATs Lightweight, compact and portable Pricing ImageReader w/ Small Camera $749 ImageReader w/ Large Camera $849

8. ZoomText – Solutions • Single User • Stand alone (CD, downloaded) • USB • Multi-User Licenses • A server managed Network License allows an organization to “share” a number of copies across their entire network accommodating anyone that would benefit from Zoom and Speech on their workstation. • Workstation based – A District License offers value in purchasing multiple single installation copies in an organization • Enterprise • Organizations may “lease” ZT to enable every workstation within the organization with the most up to date version of the software. • Annual Fee, min. quantity requirements, 3 Year term • Check In Check Out - NEW • Licenses can be checked out for a period of time determined by the system administrator • Organizations can assign a copy of ZoomText to an individual for a period of time (day, week, quarter, semester, school year, etc.). When the term expires, the license returns to the organizations pool of available licenses to be redeployed. • API • Build ZT functionality right into a software application to make it more accessible and usable to individuals with visual disabilities.

9. Started in May 2011 – Launch 3rd Qtr 2013 Beta Partners: Comcast, Scotia Bank, CNIB, Stanford, Cal State, Media Corp Canada Strategy Team: Aaron Leventhal, Product Manager – accessibility architect, IBM, Firefox, ARIA, Braille publishing Jeff Bigham, Ph.D., Chief Architect – computer science professor, HCI/AI expertise Developed on-demand screen reader WebAnywhere, crowd sourced assistant VizWiz Mike Paciello, Founder TPG – international leader, technologist, lecturer and visionary in emerging tech, usability, technical and legal standards, accessibility David Wu, CEO Ai2 – 20+ year track record of developing tech-based entrepreneurial ventures from concept to profitability.Raised $750M & achieved liquidity of $4.5 billion Thomas Kenney, VP of Engineering – experienced SaaS lead, B2B/B2C solutions Marc Zablatsky,VP/General Manager – accomplished businesses and brands builder Total team: 11 full time -- 7 Engineers, 4 Sales & Marketing

10. Today’s AT On-Ramp In an ideal world, a digital on-rampis built for anyone who needs it. • The ramp is built with: • Accessibility checklists • Testing • Process changes • Design standards • Engineering standards

11. The AT Barrier So who benefits? • Savvy • Working-age adults • Diagnosed with clear disabilities • Who use AT • (500K US)

12. 11M Low Vision Reaching the other 95% and Beyond Who’s Left Out? Simple, discoverable AT built right into websites • 31M • Dyslexia • 40M • Low literacy • 47M • Non-native speakers • 110MBaby Boomers,Seniors —Gradual Sensory Loss U.S. Statistics

13. Design Vision • Seamless – just a site feature • Instant gratification – no download • Free for end-user • Designed for the web • No manual, jargon, disability labels • Universal design • User-centered design Less is More

14. Reinventing Magnification

15. Reinventing Magnification “See it better” “Talk to me”

16. Smart Zoom/ Zoom Slider Zoom page contents Focus Enhancement 1 4 Highlight area under the mouse 2 Caret enhancements 5 Make it much easier to edit texxt Auto Panning 6 Enhance pointer 3 | Strengthening of enhancements as zoom level increases 7

17. A Better Web Zoom • At 4x, seeing only 1/16 • Finding and reading is like mowing a lawn • Our solution is called One-Touch Read – zoom in more on area of interest • Reduced panning and scrolling – rewrap text • Reduced magnification level for page zoom • Contextual Reading

18. One-Touch Read with Speech Off • Point to content • Press Spacebar

19. One-Touch Read with Speech On • Point to content • Press Spacebar

20. Demo

21. Questions Feedback Thoughts

22. What Makes sitecues Backend Different? • Secure Text to Speech – can be on every page • Could not have secure TTS without a scalable backend • Follow PCI best practice standards to protect PII • No Download Required – appears as a site feature • Cross Browser • Metrics • Game changer • Turn-key Solution – easy integration • One script tag implementation • <script src=“//js.sitecues.com/js/sitecues.js”></script> • Automatic Updates – SaaS Solution

23. Perceived Alternatives

24. Feature Comparison

25. Organizations who want to: • Better serve their existing customers (Boomers, Seniors) • more pages views, completed transactions, filled out forms • increased customer loyalty • Reach more users with disabilities • - turn accessibility into competitive advantage • Get an ROI for their accessibility efforts • Get metrics to understand this market and move the needle • Reduce the cost of customer service • Reduce the cost to develop and maintain compliant websites Who benefits from sitecues?

26. sitecues Architecture EC2

27. Architecture and Technology • JavaScript, no-install delivery • One script tag implementation • <script src=“//js.ai2.at/js/equinox.js”></script> • Delivery from Amazon Web Services • All enhancements occur in the local browser • No need to deliver or alter local browser’s content • JavaScript libraries minimized and obfuscated • Whitelist access vs. blacklist access • Empower our partners, not hinder them

28. Architecture and Technology • Scalability • Implemented EC2 on Amazon • Easily scale based on load • CloudFront content delivery network • Provides fast, last mile delivery of JS libraries • NoSQL databases for fast data access • Settings and activity metrics • Secured SSH access to data • SSL-only web based access to metrics dashboard

29. Architecture and Technology • Security • Flexible SaaS platform • Scalable and redundant • HTTP and HTTP/S delivery • Hosted on Amazon Web Services • Secure firewall protections • Key-based SSH access to servers • Automated patching and updating • Third party monitoring by Qualys • Third Party Data Sharing • No sharing of data • Activity logging in back-end for metrics only

30. Architecture and Technology • Sensitive Information • Follow PCI best practice standards • Data secure in transit and at rest • No PII stored in AWS or local, including TTS • HTTP/S traversal for anything considered PII • Text-to-Speech persistence • Low time-to-live • All memory based

31. Architecture and Technology • Environments • Separate environments with individual ACLs • Production • Staging / Testing • Development • Customers can self-host JavaScript libraries • Linked to live production version on Equinox’s content delivery network

32. Architecture and Technology • Compatibility • Chrome 16+ • Internet Explorer 9+ • Safari 4+ • Firefox 10+ • Windows and OS X For more details, see sitecues SaaS: Technical Specifications

33. Getting Started (right sized to your needs) On every page of your website or on selectsections Public and / or Private External Facing and / or Internal Facing Numerous Licensing Options We are flexible to your internal requirements

34. Implementation – what it could look like Identify websites to include (scale and scope) Define implementation success Create multivariate tests to measure and optimize impact Implement the JavaScript Tag into the multivariate tests Feedback loop to Beta / Release We are flexible to your internal requirements For more details, see sitecues™ SaaS: Technical Specifications

35. Next Steps?

36. Thank you