Retail Marketing Mix and Planning. Charles Blankson, Ph.D. The nature of retail marketing. The key aspects of retail marketing is an attitude of mind. In making retail marketing decisions, retailers must consider the needs of the customers.
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Charles Blankson, Ph.D.
Three types of retail objectives include:
While many elements may make up a firm’s retail marketing mix, the essential elements may include:
The retail marketing mix is the vehicle through which a retailer’s marketing strategy is implemented and, in planning the mix, retailers should be guided by three basic principles:
Place (store location)
Top down approach
Bottom up approach
Tactical planning relating to:
Medium range planning relating to: