1 / 13

storytelling PoV :

STORY design. storytelling PoV : authentic, character-driven drama that captures all your learnings in 3 minutes. STORY design. STORY design. dramatic arc. event. conflict. action. STORY design. POV/solution. insight. event. conflict. need. action. What are we looking for?.

etta
Download Presentation

storytelling PoV :

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. STORY design storytelling PoV: authentic, character-driven drama that captures all your learnings in 3 minutes

  2. STORY design

  3. STORY design dramatic arc event conflict action

  4. STORY design POV/solution insight event conflict need action

  5. What are we looking for? • A story that connects user needs to your prototypes • A bit of your story: failure, learning, change • Humor + insight • Can be a skit or a play… • 3 min presentation + 5 minute question and answer

  6. quick shorter is better, only necessary details personal focus on a character, 1st person voice straightforward clearly state your insight(s) & intent authentic be honest surprising describe the “obvious” in a new way dramatic leave tension + unanswered questions concrete use examples, details, scenarios storytelling TIPS

  7. Sharing Stories What is the focus of your solution? solution event What is missing from their life? What kind of response did you get? need conflict reaction Who are they? What do they want? resolution user character action Instructions 5 min PREP You have 5 min to prepare your story . Make sure to hit all four points above. 5 min SHARE You’ll have 5 minutes to tell your story to your group. 3 min FEEDBACK Capture feedback using the +, delta,?, ideas capture sheet.

  8. quick shorter is better, only necessary details personal focus on a character, 1st person voice straightforward clearly state your insight(s) & intent authentic be honest surprising describe the “obvious” in a new way dramatic leave tension + unanswered questions concrete use examples, details, scenarios Feedback for the group Questions to answer: -What’s the headline of their idea? -Did you get a sense of who the user is? -Was the need clear and compelling? -How did they do on the criteria below?

  9. Write a simple / active sentence… climbed the fence . The policeman verb noun noun fold here PLACE 3 POST-IT’s IN THIS SPACE Respond here: . verb noun noun

More Related