1 / 6

Promotion

Promotion. Jules Ross MP15. Define promotion. Effective methods of advertising your product to the public. What does promotion do? Makes people aware of your product List two advantages for each Advertising-wide coverage & Control of message Personal selling-Interactivity & Adaptable

etta
Download Presentation

Promotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Promotion Jules Ross MP15

  2. Define promotion. Effective methods of advertising your product to the public. • What does promotion do? Makes people aware of your product • List two advantages for each • Advertising-wide coverage & Control of message • Personal selling-Interactivity & Adaptable • Sales promotion- Effective at achieving a quick boost to sales & Encourage customers to trail a product or switch brands • Merchandising-Maximizes sales & operate at the point of sale • Public relations-Achieve favourable publicity about the business & To communicate effectively with customers and other stakeholders • Sponsorship-Common in the worlds of art and sport & Sponsorship should benefit both sides. • Direct Marketing-Easy to test different marketing messages & Can personalize the marketing message.

  3. What is branding? The adoption of values, images, awareness, recognition, quality, features, benefits and name for a product. • Why brand? Obtains legal protection for product features • List 5 products that have been branded so well that we interchange the brand with the product (eg. All mp3 players are called iPods whether they are made by apple or not.) -all chicken nuggets are called Mcnuggets -MP3s are called ipods -all sandwiches are called subs -

  4. From the 7 types of advertising. Pick 3. Explain them and provide examples (pictures or videos) for each Informative: informs you on a product Persuasive: persuades to use their brandhttp://www.youtube.com/watch?v=2xZp-GLMMJ0 Competitive: Points out differential advantages List the 5 Ms of advertising. -Mission -Money -Message -Media -Measure

  5. List 6 main advertising medias – provide 2 advantages & disadvantage for each

  6. Find two good tv commercials on YouTube. Explain why they are good. http://www.youtube.com/watch?v=owGykVbfgUE – Old spice commercial. This commercial is good because is markets to all ages and genders. http://www.youtube.com/watch?v=KShkhIXdf1Y&NR=1&feature=fvwp- Viagra. This commercial is good because it shows how Viagra can benefit your average boring lifestyle.

More Related