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PURPOSES OF SUPPORT MATERIAL (Skinner/Grice). Clarity exactness of a message definition of research Vividness memorable descriptive. SUPPORT MATERIAL (NARRATIVE). Personal Stories from others Institutional stories How groups help others Cultural Your past. SUPPORT MATERIAL (EXAMPLES).

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purposes of support material skinner grice
PURPOSES OF SUPPORT MATERIAL (Skinner/Grice)
  • Clarity
    • exactness of a message
    • definition of research
  • Vividness
    • memorable
    • descriptive
support material narrative
SUPPORT MATERIAL (NARRATIVE)
  • Personal
  • Stories from others
  • Institutional stories
    • How groups help others
  • Cultural
    • Your past
support material examples
SUPPORT MATERIAL (EXAMPLES)
  • Brief
  • Specific
  • Hypothetical
    • imaginary situation
support material definitions
SUPPORT MATERIAL (DEFINITIONS)
  • Denotative
    • Exact meaning
  • Connotative
    • Multiple meaning
  • Functional
    • How something works
  • Analogy
    • comparisons
support material testimony
SUPPORT MATERIAL (TESTIMONY)
  • Expert
  • Celebrity
  • Lay
    • Have knowledge but not “experts”
support material facts statistics
SUPPORT MATERIAL (FACTS/STATISTICS)
  • Facts
    • Verified
    • Specific
  • Statistics
    • Can “round off”
    • Don’t overwhelm audience
using the media
USING THE MEDIA
  • Reference credible sources
  • Use as examples
  • Check credibility
testing support material skinner grice
TESTING SUPPORT MATERIAL (Skinner/Grice)
  • E. Use specific evidence.
  • F. Do you have enough evidence to support your point?
  • G. Make evidence as current as possible.