Privacy Mark Award System - PowerPoint PPT Presentation

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Privacy Mark Award System

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  1. Privacy Mark Award System Yuji Yamadori Managing Director March, 2001

  2. Privacy Mark Award System Start for implementation of the system: April 1, 1998 Organization for Grant of Privacy Marks:JIPDEC Japan Information Processing Development Corporation * Non-profit organization supported by METI and industries * Preparation of infrastructure for informatization * Promotion of the informatization of industry: EC, EDI * Promotion of developing information technology * Fosterage of information technology personnel

  3. Privacy Mark Award System Objective Privacy Mark Awareness of protection of Privacy Incentive to obtain social trust

  4. Privacy Mark Award System Target Enterprises: Business establishments in Japan Conditions * C/P (JIS Q 15001) & Industry Guidelines(METI) * Personal information managed based on the C/P * Establishment of feasible structure

  5. Privacy Mark Award System Designated Organization Mark System Committee Designation Organization for Grant of Marks: JIPDEC Consultation Services for Consumers Report Certification Application Application Grant of Marks Certification Organizations Member Companies Complaints & Inquiries  Response Consumers

  6. Designated Organization Business group of private enterprises  ☆JISA(Japan Information Processing Service Association)  ☆JMRA(Japan Marketing Research Association)  ☆JJA(Japan Juku Association) Responsibilities * Accepting an application for privacy mark certification * Establishing guidelines for the industry * Providing guidance and support for preparation of C/P

  7. Privacy Mark Award System Committee Committee Members Chairman: Professor Masao Horibe Members: Experts, representatives of business groups, representatives of consumers, lawyers etc. Responsibilities ・Establishment & revision of standards & regulations ・Designation of designated organizations & cancellation ・Cancellation of privacy mark certification ・Operating state of the system

  8. Charge ☆Effective period id for 2 years. ☆Charge for medium scale is differed from industry sectors (capital or number of employees) such as manufacturing, wholes retail sellers and services . ☆Small scale is based on number of employees(less than 20).

  9. Procedure Preparing application documents: C/P(JIS 15001) Making an application Receiving and examining the application documents Approving or rejecting and notifying the result Granting certificate and announcing the certification

  10. Use of Privacy Mark Privacy Mark Operation Contract Regulations for using the mark Privacy mark can be displayed * Store * Stipulations in contract * Manual * Advertisement document * Envelope * Letterhead * Name card * Home page, etc. Trademark right: JIPDEC

  11. Present situation of Privacy Mark Award System • Number of awarded organizations(February 27 , 2001): 205 • IT service vendors(software-houses, service bureaus etc.): 128 • Hospital: 1 • Matrimonial Agencies: 4 • Information supply services for position: 3 • Direct mail services: 1 • Marketing research: 8 • Publishing & Printing offices: 11 • Private employment exchange services: 2 • Ceremonial services: 1 • Telecommunication services: 3(Sony) • Private school: 28 • Others: 15 • Designated Organizations   JIPDEC : 80  JISA: 89 •   JMRA: 8   JJA: 28

  12. System Overview now implemented Organization Webpages Privacymark Office Verification DB http://www.xxx.co.jp/... DB Get and verify Internet Users Announce This Privacymark is valid (or not) No. A000000(01) Org. :xxxxxxx, Inc. Term :1999.xx.yy~2001.xx.yy URL: http://www.xxx.co.jp/.. Plug-in Information on Digital Watermark

  13. Joint Effort between JIPDEC Privacy Mark System & BBBOnline Seal Program • Rapid growth of E-Commerce • Benefit of reciprocal seals for business & consumers • Privacy protection across borders • Harmonization privacy standards globally