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  1. Phase I Summary Phase II Proposal Kaiser Online Mark Haner System Owner

  2. Charter Summary • The specific deliverables are defined by the funded project scope • The objective is a customer website where: • Users can securely log-in • FRP, HAE and SAE depots are visible • Users can initiate contact with ISR’s for purchase • Material Certifications are retrievable • Order Status is available • Start Date: 10/01/2009 • Completion Date: 08/01/2009 Kaiser Online: Phase I

  3. Charter Summary • Phase I is the foundation so there are invisible but necessary components for future growth: • The creation of a new website • Secure log-on and log-off • Data feeds from each of our plant systems • ROSS (Trentwood) • Jobscope (SAE Plants) • CRM (Tennalum) • Search tools to sort the depots • Interface to existing E-Certs site • Software licensing (SQL Server) • Testing and administrative tools Kaiser Online: Phase I

  4. Charter Limitations • Users can see depots but not surplus inventory • There are no controls over how many lbs are displayed • Users cannot reserve or buy stock • Needs are expressed with an automated message to ISR’s • Users cannot contact or communicate with ISR’s or RSM’s to ask questions • There is no “Contact Us” link or “Chat” capability • We are linking to the existing E-certs site, not making a new one • Availability of Certs is not being evaluated • Accuracy of Order data is not being audited • The look and feel of the new website is being integrated with the existing site though Kaiser Online: Phase I

  5. Charter Limitations • We are only connected to the Corporate website with the “Home” link. • There will not be any product information or data on mill capabilities from within “Kaiser Online” • There is no connection to “About Us”, “Markets We Serve”, “Customers” or “Investors” • User account management, approval and ISR & RSM assignments is manual • Spreadsheet maintained by MFH • Assignments are not linked to the plant Systems • Users cannot manage their accounts to change anything except their password • There is no funding for graphic design or any aesthetic upgrades Kaiser Online: Phase I

  6. Project Status • All mills are successfully Transmitting data with our new “Kaiser Online” website • We have exceeded the scope by: • Making the data-feeds continuous and not batched • Showing skid detail from FRP and the option to show bundle details from HAE • Data is visible but we are still working on the formatting • New users are able to register with “Kaiser Online” • A screen that details user information is working • A response screen thanking the user has been created Kaiser Online: Phase I

  7. Project Status • Authentication is complete so customers will be able to sign-in securely • Web pages have been designed • The “Registration” page • The “Home” page • The “Depot Search” page • The goal is for the “Kaiser Online” site to look as much as possible like the current Corporate website. • If there are changes to the corporate site, the look and feel of “Kaiser Online’’ will also have to be changed. Kaiser Online: Phase I

  8. Kaiser Online: Phase I

  9. Kaiser Online: Phase I

  10. Current E-Certs Website

  11. Kaiser Online: Phase I

  12. Kaiser Online: Phase I

  13. The Future • Competitive analysis has been completed • The best customer portals are from: • Alcoa • SAPA • Hydro • Bonnell • Southwire • Universal Alloys Kaiser Online: Phase II • The Aluminum industry has done more on the web than other commodities • Still, The metals business is many years and zillions of dollars behind retail, banking & IT • Kaiser is not “Best-in-Class”, but we have a better website than most metals companies

  14. The Future • Close to 200 customer surveys were completed • 8 of our largest customers were interviewed Kaiser Online: Phase II • Alro • EMJ • C&B • Bralco • Samuel & Son • TMX Aerospace • Sunshine Metals • Tube Service • The feedback was clear and consistent • “Ease of Doing Business” is critical • Focus on transaction support more than selling or promoting • Needs are basic and obvious • Target = Buyers, Purchasing Managers, Receiving clerks not sales people or executives • Customers do want a repository for brochures & capabilities to answer: Can Kaiser Make what we’re looking for?

  15. Survey Results Kaiser Online: Phase II

  16. Survey Results Kaiser Online: Phase II

  17. Survey Results Kaiser Online: Phase II

  18. The Future • Document retrieval is the highest priority • Shipping documents • Invoices • Acknowledgements • Material Certifications Kaiser Online: Phase II • Reserving Depot & Surplus is important but Purchasing is not • Our targeted customers prefer to purchase material from within their ERP systems • Their need (PO) is communicated through EDI • Our competitors manage EDI internally while we use a contractor – Klein Schmidt • EDI is a project that is separate and unrelated to “Kaiser Online”

  19. The Future • We are millions dollars and several years behind where Alcoa, Sapa & Hydro are today • Phase II must address our customers most pressing needs: • Enhanced Document Retrieval • Reserving Depot and Surplus stock • Detailed Order Status • Basic Marketing Portal • Preliminary estimates suggest this will take 18-24 months and cost about $500,000 Kaiser Online: Phase II

  20. The Future • The Cost of being Competitive • ComponentMinimumMaximum • Documents retrieval                                          $150,000      -     $250,000 • Acknowledgements, invoices, shippers • Reserving finished goods                                 $150,000       -     $260,000 • All products • Order status                                                        $  20,000      -     $  40,000 • Accurate and Timely from all mills • Marketing portal                                                $  20,000      -     $  40,000 • Product information, catalogs, capabilities • Buying finished goods                                       $170,000      -     $350,000 • Depot & surplus but not production Kaiser Online: Phase II