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OV-fiets

OV-fiets. Public Transport Bike in the Netherlands. OV-fiets, a bike for everyone. OV-fiets What is it? Target group Door to door transport Exploitation by Dutch Railways Goals Results. OV-fiets, a bike for everyone. What is OV-fiets? Public Transport Rental Bicycle

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OV-fiets

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  1. OV-fiets Public Transport Bike in the Netherlands OV-fiets

  2. OV-fiets, a bike for everyone OV-fiets • What is it? • Target group • Door to door transport • Exploitation by Dutch Railways • Goals • Results OV-fiets

  3. OV-fiets, a bike for everyone What is OV-fiets? • Public Transport Rental Bicycle • Self Service bike rental system • Fast & easy; no downpayment • Supplement to public transport • Door-to-door public transport • Web based technology OV-fiets

  4. OV-fiets, a bike for everyone Film Parade OV-fiets

  5. OV-fiets, a bike for everyone Bicycle in the Dutch transportchain • 7% of all traveled distance • 8% of all distance is traveled by train • 40% traincommuters by bike to the station • Only 10% proceed by bike • OV-fiets fills this gap! OV-fiets

  6. OV-fiets, a bike for everyone OV-fiets

  7. OV-fiets, a bike for everyone How does it work? • Identification only once at subscription • Subscription fee is € 9,50 a year • Distribution at the station’s cycle storage • Automatic bikedispensers • Hiring costs € 2,85 a day • Monthly payment by direct debit OV-fiets

  8. OV-fiets, a bike for everyone Amsterdam Central Station OV-fiets

  9. OV-fiets, a bike for everyone The Hague OV-fiets

  10. OV-fiets, a bike for everyone Door to door transport • Potential marketshare:20% of all trainpassengers • Frequent users: commuters, business and leisure • Less environmental effects / parking problems • Possible modal shift car – train/bike • Dutch familiar with bicycles OV-fiets

  11. OV-fiets, a bike for everyone Film Turks Fruit OV-fiets

  12. OV-fiets, a bike for everyone Exploitation by Dutch Railways • Marketing • Turning OV-fiets into a real and break-even business • Synergy with other products of NS OV-fiets

  13. OV-fiets, a bike for everyone OV-fiets

  14. OV-fiets, a bike for everyone Goals • A bike for everyone: 200 locations • Low cost, high availability • Keep customer satisfaction high • 1 million rentals in 2011 OV-fiets

  15. OV-fiets, a bike for everyone Results 2008 OV-fiets

  16. OV-fiets, a bike for everyone OV-fiets

  17. OV-fiets, a bike for everyone Film OV-fiets woman OV-fiets

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