1 / 25

Media Strategies

Media Strategies. How does the media convince us of things?. Allusion. 1. Bandwagon. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. “Everyone else is doing it…”. Bandwagon - Examples. Coke

ernestbutler
Download Presentation

Media Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media Strategies • How does the media convince us of things?

  2. Allusion

  3. 1. Bandwagon • Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. “Everyone else is doing it…”

  4. Bandwagon - Examples • Coke • https://www.youtube.com/watch?v=1VM2eLhvsSM • Faberge Organic Shampoo • https://www.youtube.com/watch?v=QiJgZxs95Ak

  5. 2. Cartoons or cute characters • Why does this strategy work? • What other strategies are evident on this box of cereal?

  6. Cartoon/Cute Examples • Dear Kitten • https://www.youtube.com/watch?v=G4Sn91t1V4g • This “cute” creature ??? • https://www.youtube.com/watch?v=ql7uY36-LwA&nohtml5=False • The Force • https://www.youtube.com/watch?v=0BgZ8Ba8TxM

  7. 3. Celebrity endorsement • Considerthe perceptions of the celebrity’s talents and values. • How do these reflect those of the target audience/demographic?

  8. Celebrity Endorsement - Examples • Betty White - https://www.youtube.com/watch?v=bXL8QPWLbBo • Taylor Swift - https://www.youtube.com/watch?v=ZMt6TFO0zn4&nohtml5=False • Ashton Kutcher – • https://www.youtube.com/watch?v=uDO9hP-xKL8&nohtml5=False

  9. 4. Emotional Appeal • And of course… • THIS ad

  10. 5. Facts and Figures • The media use facts and figures in order to show credibility. They convince you of something by showing you data, however, this data can be misleading or can exclude important information.

  11. 6. Gender or Sex Appeal • Why does this appeal to people? • How does it appeal to men? To women? • Are there differences in how both genders react to advertisements?

  12. Sex appeal - examples • Sadly, there are WAY too many that are misogynistic in nature. If you want to see them, do a Google search. I won’t perpetuate it here. • Here’s one that’s not misogynistic: • https://www.youtube.com/watch?v=7lcc62nrl9Y

  13. 7. Name calling • Usually found in political ads, name calling is tended to discredit an opponent. • PAC Vs. Trump https://www.youtube.com/watch?v=rcUCLwWCihE&nohtml5=False • Conservatives vs. Trudeau • https://www.youtube.com/watch?v=c86-9HitWg0&nohtml5=False

  14. 8. Plain folks • Why would people want to be considered “simple folk”?

  15. Plain Folks - Examples • Home Hardware • https://www.youtube.com/watch?v=LlNaLCdBz70 • Tim Horton’s • https://www.youtube.com/watch?v=a7fKuOMo2r4&nohtml5=False

  16. Simple Solutions • Campbell's Soup Commercial – YouTube • Tide Commercial - Talking Stain - Sorry to Keep You Waiting - YouTube

  17. Bribery • Slap Chop Commercial - YouTube

  18. 9. Shock Appeal • Advertisements with shock appeal deliberately startle and offend its audience by violating norms for social values and personal ideals. • Shock advertising is designed to break through the advertising “clutter” to capture attention and create buzz.

  19. Shock Appeal - Examples • Life Insurance • https://www.youtube.com/watch?v=FfIGOLBNkJk&nohtml5=False

  20. 10. Snob Appeal • Some companies brand themselves as only being for rich people. Why do you think this is?

  21. Snob Appeal -Examples • Grey Poupon "Son Of Rolls" 30 Sec Commercial – YouTube • Fancy Feast - YouTube

  22. 11. Testimonials • Testimonials are statements written or spoken by consumers of products. They back up companies’ claims that their products work or are of high quality. • Think infomercials or exercise programs • https://www.youtube.com/watch?v=Mrkd9Vde57k&nohtml5=False

  23. Patriotism • I Am Canadian • Alexander Keith's - Label Peeler - YouTube • Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial – YouTube

  24. Transfer • This is a technique of projecting positive or negative qualities (praise orblame) of a person, entity, object, or value (an individual, group, organization,nation,patriotism, etc.) to another in order to make the second more acceptable or to discredit it. • Old Spice | The Man Your Man Could Smell Like – YouTube

  25. Nostalgia • Piques people’s interest through memory • References pop culture of the past and allows revival to a ‘happy’, ‘simple’ era. • “Remember when… ” • Adds a modern day twist • https://www.youtube.com/watch?v=_hj86TnXpgE

More Related