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Comprehensive Media Buying Strategies for Targeting Millennials and Generation X

Learn effective media buying strategies to reach the target audience of Millennials and Generation X, covering various platforms such as radio, TV, Facebook, newspapers, and online advertising. Discover the peak hours and preferences of these age groups for maximum engagement.

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Comprehensive Media Buying Strategies for Targeting Millennials and Generation X

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  1. MEDIA BUYING STRATEGIES March 14, 2013

  2. TARGET AUDIENCE MILLENNIALS (Adult 18-34) BORN BETWEEN 1980 & 1995 GENERATION Y NET GENERATION

  3. ADULTS 18-34 ADULT MILLENNIALS 6am-9am 20% RADIO 18% FACEBOOK 13% TV 8% NEWSPAPERS 9am-5pm 44% FACEBOOK 34% RADIO 32% TV 5pm-8pm 43% TV 39% FACEBOOK 22% RADIO Ad Age-Magid 2011

  4. ADULTS 18-34 ADULT MILLENNIALS 8pm-11pm 49% TV 34% FACEBOOK 20% CONSOLE GAMES 11pm-2am 26% TV 25% FACEBOOK Ad Age-Magid 2011

  5. ADULTS 21-34 Scarborough USA+ Study-November 2012

  6. REGISTRATION

  7. Broadcast TV Suggested Day-Parts Early Fringe 4pm-7pm Prime Access 7pm-8pm Late Fringe 10pm-1am

  8. Broadcast TV Nielsen Ratings-DMA LIVE + SD LIVE + 3 LIVE + 7 Nielsen Ratings C-DMA Ratings are based only the cable household universe.

  9. CABLE TV RECOMMENDED CABLE NETWORKS for ADULTS 18-34

  10. VIDEO TARGETING AGE / SEX CHANNEL / TYPE OF VIDEO GEOGRAPHY

  11. Morrison Foerster's Socially Aware Blog - 2012

  12. Morrison Foerster's Socially Aware Blog - 2012

  13. ONLINE TARGETING Sponsored Story Ads AGE / SEX GEOGRAPHY INTEREST

  14. TARGET AUDIENCE GENERATION X (Adult 35-49) BORN BETWEEN 1964 & 1979

  15. 6am-9am 30% RADIO 18% FACEBOOK 18% TV 12% NEWSPAPERS ADULTS 35-49 GENERATION X 9am-5pm 32% FACEBOOK 28% RADIO 28% TV 17% MAGAZINES 5pm-8pm 46% TV 27% FACEBOOK 19% RADIO 15% MAGAZINES Ad Age-Magid 2011

  16. ADULTS 35-49 GENERATION X 8pm-11pm 60% TV 28% FACEBOOK 18% BOOKS 11pm-2am 25% TV 16% FACEBOOK 8% RADIO Ad Age-Magid 2011

  17. GENERATION X WATCH MORE TV & ONLINE VIDEO THAN OTHER AGE GROUPS 62% Read Newspapers 48% Read Magazines 95% Have Facebook Page 25% Regularly Post on Twitter

  18. ADULT LEARNING

  19. CABLE TV RECOMMENDED CABLE NETWORKS for GENERATION X

  20. ONLINE DISPLAY ADVERTISING AD NETWORKS Cost: CPC (cost-per-click) Cost: CPM (cost-per-impression) Can Target to Specific Types of Web-Sites—Categories/Topics Career-Jobs Continuing Education Finance

  21. ONLINE DISPLAY ADVERTISING

  22. PROFESSIONAL DEVELOPMENT CONTINUING ED

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