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Business Communication Resources - PowerPoint PPT Presentation

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Business Communication Resources
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  1. Business CommunicationResources Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Instructional Services Librarian Al Harris Library frederic.murray@swosu.edu

  2. Student Topics • New business venture:  clothing store • New business venture:  gun range • New business venture:  construction company • New business venture:  training that will result in better pass rates for the CPA exam • New business venture: forming a traveling basketball/baseball team • Reasons/effects of gas prices for the last 5 years • SWOSU's new Event Center • Going "green" • Animal shelters • Charitable donations/fundraising for charities • Sexual Harassment

  3. What is the Internet?

  4. The Information Age The era in which the retrieval, management, and transmission of information, esp. by using computer technology, is a principal (commercial) activity…. - Oxford English Dictionary 2010

  5. Library Business Databases • Hoover’s • First Search • LexisNexis Academic • Business Source Complete • Google Site Search

  6. The Information Age Present and anticipated spectacular informational achievements will usher in public recognition of the information age…. - Richard Leghorn 1960 founder of Itek Corporation

  7. Itek Corporation • Founded 1957 • In 2000 became Goodrich Corporation

  8. Library Business Databases • Hoover’s • First Search • LexisNexis Academic • Business Source Complete • Google Site Search

  9. D-U-N-S Number • Data Universal Numbering System • Unique identifier for businesses. • DUNS numbers are assigned and maintained by Dun & Bradstreet (D&B) • used for establishing business credit, • applying for government contracting opportunities, • Some uses of the DUNS system are to see a business's fictitious names (trade names) and to view the relationship between subsidiary companies and a holding company or parent company.

  10. NAICS • North American Industry Classification System • NAICS is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. • Standard Industrial Classification (SIC) System (Older) • http://www.census.gov/eos/www/naics/

  11. Hoovers • Search Information on Specific Companies • Financial data • Annual reports • Competitors • Officer names

  12. Exercise One: Hoovers • Use Hoovers to review the following criteria: • Industry Information • Competitors • Financial Summary • Competitive Landscape • NAICS Code Who is their top competitor and why?

  13. First Research • Search Industry Landscape • Industry Profile Chapters • Recent Developments • Business Challenges • Trends & Opportunities • Call Prep Questions • Industy Forecast • Web Links & Acronyms • Back out into the open web

  14. Exercise Two: First Search • Use the NAICS code in First Research to locate the Industry Overview for Goodrich - What is the industry forecast? - What are some of the industry drivers? - Browse All Industry Profiles: Find Bookstores, list the Industry Websites:

  15. Additional Databases • LexisNexis Academic • Business news journals • Company financial information • Industry and market news • Combined Search • Business Source Complete • Company Profiles • Datamonitor Reports • 3,000 full text business journals • Ebsco Product

  16. Exercise Three: LXNX & BSE • Using LexisNexis to locate a recent story on Goodrich • Use Business Source Complete to locate a recent story on Goodrich • Use Business Source Complete/Company Information to create a SWOT Report

  17. Business Source Complete • Use Geography Keywords “Oklahoma” • Use Geography Limiters • Take this information and combine with First Search or Hoovers

  18. Google: Improve Your Searches Site Specific Command What it does: searches only specific domains What to type: Oklahoma health Statistics site:gov Oklahoma health Statistics site:edu

  19. HBS Working Knowledge • Faculty Research at Harvard Business School • Forum for innovation in business practice, offering a first look at cutting-edge thinking from HBS faculty • Free Weekly Newsletter

  20. Questions? • Contact me: • Frederic Murray • 774-7113 • frederic.murray@swosu.edu

  21. Thanks!

  22. Key Terms: Goodrich ISR/ Aerospace Industries • Itek Corporation becomes Goodrich ISR Info via Wikipedia • Hoover: search Goodrich ISR for Company Data • First Search: Search for Industry Landscape – search Industry Profile Chapters • First Search provides Web Links - Use them • Business Source Complete - Search using information gleaned from H & FS • LexisNexis: Search using information gleaned from H & FS • Ebrary Digital Book Collection: Key Word from First Search Industy Profile: Aerospace Products and Parts Manufacture • Search Chapter Headings • Yahoo Finance: Search Company & Industy Profile • Google Site Search • HBS Working Knowledge