What is Technical SEO in Digital Marketing

1. www.epicbizseowebs.com.au info@epicbizseowebs.com.au 1300 787 968 What is Technical SEO in Digital Marketing? Search Engine Optimisation (SEO) is the process of increasing your website’s visibility in organic search. Most marketers focus on keyword research, meta descriptions, and backlinks to improve their site’s search rankings. However, SEO is a science that requires constant refinement. It is important to optimise your website for technical SEO, as well. Page load time A web page takes a certain amount of time to load in a browser, depending on the user’s internet connection and their device. It’s important to maintain a website that loads rapidly for users to enjoy the experience and have a positive impression of your brand. Google considers page speed to be a key ranking factor when it comes to search engine results. A slow-loading site can frustrate visitors and lead to a high bounce rate, which may have negative impacts on your business. Server response time A website with a slow server response time is a nightmare for SEO experts and online businesses. A long page load time has a negative impact on the user experience (UX), and it increases your bounce rate. This is especially true for mobile users. According to Google, 53% of mobile site visitors abandon a page that takes more than three seconds to load. If you can reduce your website’s server response time, you can improve the UX, and increase conversions. Additionally, a fast server response time can help you rank higher in search engine results pages.

2. Page speed Page speed is a significant ranking factor for desktop and mobile. A website with fast loading times can increase conversions and improve user experience, leading to more traffic and a better Google ranking. PageSpeed Insights is a great tool for measuring site speed. It lets you check the Core Web Vitals for any URL, see performance data, and get recommendations for improvement. A slow site can lead to a higher bounce rate, as visitors get frustrated and impatient with the load time. Even a few seconds of delay can be a huge psychological impact, and could be a barrier to a customer's decision to visit again. Sitemaps Sitemaps are files that help search engines to crawl and index pages on a website more easily. They also provide valuable information about the pages, including the date they were last updated, their change frequency and any alternate language versions of a page. You can use sitemaps to prioritize URLs, which helps search engines crawl and index these pages faster. This can be done by setting a priority value between 0.00 and 1.00. Pagination Pagination is a way to present content on a website. It can be used in many ways, from category pages to article archives to gallery slideshows. The goal of pagination is to create a user-friendly experience and increase page views for advertising revenue. It also allows users to quickly find popular posts or products without having to visit the home page.