CREA Henderson - Daireaux, 1957 An idea that could work... the Argentine CREA Federation is born in estancia Don Roque, in Pirovano (prov.of Buenos Aires), on March 3 1960.
‘60 The first challenges ... Taking care of the soil … … fightingerosion. Measuring production … … and reaching higher yields. Exchanging information … … the first technical commitees for important crops and beef. Measuring economic results … ... margins, structures, interests … … led to comparing the differences. AACREA, a breeding ground for advisors … 80 groups enter the 70’s. TOWARDS EFFICIENCY
‘70 It does work…. Fast CREA group growth … 140 groups enter the 80’s. Regionalization Communicating better techniques Publications –Opening CREA farm gates. Foot and mouth disease –FADEFA- Contact with Uruguay, Paraguay and Chile. The first major agreement Establishing planning and management control practices. CHANGING FARMING PRACTICES
‘80 Our organization is a priority Group support takes importance … 180 groups enter the 90’s. Redefining operations Martínez Nogueira report. Alternative productions Seminars to increase advisers and farm managers knowledge CREA adds value, providing its support in difficult times High inflation, floods. THE FARM ENTERPRISE
The ’90´s dynamics ‘90 Critical years: -20% groups … back to 140 CREA groups. Sponsorships with suppliers and agencies allow trimming Unified testing projects Increased managerial training Visits of foreign experts in different fields Agribusiness, an approach to strategic planning. A NEW APPROACH: SUPPLY CHAINS. PEOPLE: THE KEY IN FARMING
The CREA movement today More than 180 groups 17 regionsmore than 1700 members180 technical advisers More than 2.500.00 hectares devoted to farming In different activities, CREA members produce 6 to 20 % ofDomestic Production.
The CREA Group is … 8 to 12 farmers and 1 technical adviser A monthly meeting at each member’s farm Adviser’s month/twomonth farm visit Annual Work Program Yearly evaluation of production and achieved targets
THE CREA GROUP – A place for personal and Professional growth – To promote the integral development of farmers, in order to have sustainableand profitable businesses, testing and updating technology, and transferring it to the community, thus contributing to the growth of the industry and the country
How we work … FARM MANAGER ADVISER CREA GROUP LOCAL ACTIONS Funded by the group members.
Commitments To share and cooperate To undertake group responsabilities and roles COMMITMENTS To provide sound information To accept suggestions Gentlemen’s agreement
AACREA’s job is … to link all CREA groups, always through a regional structure. these regional structures respond to ecological and productive similarities. managed by a monthly group president’s meeting, coordinated by a regional representative at the board. and another monthly meeting for the CREA advisers, coordinated by an AACREA adviser. An Annual Work Program, which includes yearly evaluation meetings for seasonal productions, patrimo-nial comparisons between regional farms, field tests, management training, etc. THE REGIONAL STRUCTURE DOES WHAT THE CREA GROUPS CANNOT
AACREA is a non-profit Civil Association It is formed, funded, and directed by farmers who work on a voluntary basis Only staff and advisers are payed for their work Presidents fulfill a two year period and are not reelected
VISION AND TARGETS 2002 / 2005 TECHNICAL DEVELOPMENT CONTRIBUTION TO ARGENTINA CONSOLIDATION AND GROWTH PERSONAL PROMOTION • Promoting foun-dational principles • Promoting regio- nal exchanges • Achieving high member satisfaction • Providing better group support for consolidation and growth • Managers and employees: the key element for modern farming • Personal development programs • Learning and training programs • Value-based Management • Updated technology • Information management • Finding the problems • Economic and commercial evaluation • Agribusiness and Food assessment • Training leaders • Strategic association with rural schools • Chain, network and matrix development • Agribusiness and Food: our most efficient business!