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Kevin McKiernan Director of Business Development, MBS Direct, LLC Current Challenges Both publishers and stores face common challenges when selling digital product. Marketing and promotion to students and faculty Customer service/support Returns and exchanges Campus debit cards

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Presentation Transcript
current challenges
Current Challenges

Both publishers and stores face commonchallenges when selling digital product.

  • Marketing and promotion to students and faculty
  • Customer service/support
  • Returns and exchanges
  • Campus debit cards
  • Student financial aid
pilot program
Pilot Program

Fall 2005

  • Participating Publishers
    • McGraw-Hill Higher Education
    • Houghton Mifflin
    • Thomson Learning – Higher Education
    • SAGE Publishing
  • Bookstores
    • 10 stores selected as representative of the full range of stores by size, type, and serving a broad and diverse customer base
  • Titles
    • 134 Titles
beta phase
Beta Phase

Winter 2005

  • Publishers
    • Added John Wiley Higher Education titles
    • VitalSource format in addition to Adobe Reader
  • Bookstores
    • Expanded number of participating stores to 31
  • Titles
    • 600+ Titles
slide9

The Process

  • Student takes UDT card to POS register
  • Register “authorizes” sale
  • Student goes to web site (www.DigitalTextbooks.net)
slide17

UDT Percentage of Actual Enrollment

3%

2.5%

2%

1.5%

1%

0%

0%

Bowling

Portland CC

Princeton

Titan Shops

University of

Oregon

Overall

Green

Utah

% of Fall Enrollment

% of Spring Enrollment

slide18

Sell-Thru Percentages Where Digital Alternatives (eBooks) Were Available

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Bowling

Portland CC

Princeton

Titan Shops

University of

Oregon

Overall

Green

Utah

Fall Sell-Thru %

Spring Sell-Thru %

why are publishers interested in udt
Why Are Publishers Interested in UDT?
  • First significant test of student print/digital buying behavior
  • Print & digital both available on the shelf
  • Excellent exposure to digital option
  • Purchase process the same for student
  • Various publishers on the same platform
why include stores in selling digital
Why Include Stores in Selling Digital?
  • Aggregation
  • Customer Service
  • Financial Aid
  • Connection to the Student Customer
what publishers learned
What Publishers Learned
  • UDT in-store process works
  • UDT validation works
  • UDT student access works
  • UDT security works
  • UDT Works!
what s next
What’s Next?
  • More publishers participating in UDT
  • Each publisher participating in more platforms
  • Bad news: more choices
  • Good news: more choices
slide23

For More Information:

Kevin McKiernan

Phone: 573-446-5287

Email: KMcKiernan@MBSbooks.com

www.DigitalTextbooks.net/Bookstore