Kevin McKiernan Director of Business Development, MBS Direct, LLC - PowerPoint PPT Presentation

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Kevin McKiernan Director of Business Development, MBS Direct, LLC

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  1. Kevin McKiernanDirector of BusinessDevelopment, MBS Direct, LLC

  2. Current Challenges Both publishers and stores face commonchallenges when selling digital product. • Marketing and promotion to students and faculty • Customer service/support • Returns and exchanges • Campus debit cards • Student financial aid

  3. Pilot Program Fall 2005 • Participating Publishers • McGraw-Hill Higher Education • Houghton Mifflin • Thomson Learning – Higher Education • SAGE Publishing • Bookstores • 10 stores selected as representative of the full range of stores by size, type, and serving a broad and diverse customer base • Titles • 134 Titles

  4. Beta Phase Winter 2005 • Publishers • Added John Wiley Higher Education titles • VitalSource format in addition to Adobe Reader • Bookstores • Expanded number of participating stores to 31 • Titles • 600+ Titles

  5. The Process • Student takes UDT card to POS register • Register “authorizes” sale • Student goes to web site (www.DigitalTextbooks.net)

  6. UDT Percentage of Actual Enrollment 3% 2.5% 2% 1.5% 1% 0% 0% Bowling Portland CC Princeton Titan Shops University of Oregon Overall Green Utah % of Fall Enrollment % of Spring Enrollment

  7. Sell-Thru Percentages Where Digital Alternatives (eBooks) Were Available 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Bowling Portland CC Princeton Titan Shops University of Oregon Overall Green Utah Fall Sell-Thru % Spring Sell-Thru %

  8. Why Are Publishers Interested in UDT? • First significant test of student print/digital buying behavior • Print & digital both available on the shelf • Excellent exposure to digital option • Purchase process the same for student • Various publishers on the same platform

  9. Why Include Stores in Selling Digital? • Aggregation • Customer Service • Financial Aid • Connection to the Student Customer

  10. What Publishers Learned • UDT in-store process works • UDT validation works • UDT student access works • UDT security works • UDT Works!

  11. What’s Next? • More publishers participating in UDT • Each publisher participating in more platforms • Bad news: more choices • Good news: more choices

  12. For More Information: Kevin McKiernan Phone: 573-446-5287 Email: KMcKiernan@MBSbooks.com www.DigitalTextbooks.net/Bookstore