Convergent Audiences - PowerPoint PPT Presentation

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Convergent Audiences

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  1. Convergent Audiences When Consumers Become Creators

  2. AOL: Minister of Fear http://aolsvc.news.aol.com/elections/article.adp?id=20040714210209990006

  3. New Media Focus on: • Speed • Delivery Platform • Mix • Revenue • Moving Parts www.j-lab.org

  4. US vs. THEM

  5. “Me-Too News” More Noise

  6. Early Interactions:Town Meetings www.j-lab.org

  7. Mock Juries: Civic Journalism www.j-lab.org

  8. Attachment, Involvement = Meaningful Information

  9. Instead focus on:Connections

  10. Connections consist of: • People • Relationships • Interactions • Participation • Involvement www.j-lab.org

  11. Readership Institutewww.readership.org Key News Experiences • Looks out for my civic, personal interests • Makes me smarter • Give me “something to talk about”

  12. Readership Institute Recommendations • Create experiences • Tweak less, innovate more

  13. Media Participation = Involvement • Story Making + Story Telling • Constructing + Deconstructing Stories • News “Experiences” + News Stories • Civic Participation + Civic News

  14. Truthsquading: www.factcheck.org

  15. www.followthemoney.org

  16. MoveOn.org: Bush ads

  17. Fahrenheit 9/ll

  18. Remixes: Dean’s Scream

  19. Future News Story Making vs. Story Telling www.j-lab.org

  20. Story Making • Internal: Consuming stories people make • External: Making the stories people consume

  21. Internal Story Making How do you get your news?

  22. Internal Story Making: Individuals as News Aggregators • Newspapers, Headlines, Photos • Radio, TV • Internet, Blogs • Emails • Cell Phones • Comedy

  23. www.dailykos.com

  24. www.andrewsullivan.com

  25. www.wonkette.com

  26. Jim Romenesko’s blog

  27. Cell Phone, E-Mail Alerts

  28. Jon Stewart’s The Daily Show

  29. External Story Making:Citizen-Created Content • Blogs • News Exercises • Email Correspondents • Citizen Journalists • HLCMs - Hyperlocal citizens media

  30. Technorati Election Watch 2004

  31. www.ohmynews.com

  32. HLCM: Hyperlocal Citizens Media

  33. www.northwestvoice.com

  34. Future News For Journalists: Deconstructing Stories Build the components that help users co-author the story www.j-lab.org

  35. Future News News Experiences vs. News Stories

  36. Future News Web site: • Not just something you READ • Something you DO www.j-lab.org

  37. Involvepeople by: • Showing + Telling • Knowledge + News • Entry Points • Telling own Stories • Inviting Participation www.j-lab.org

  38. Chinese Proverb: • I hear and I forget. • I see and I remember. • I do and I understand.

  39. New News Experiences • Blogs • Calculators • Clickable Maps • Searchable Databases • Games • Web site creation • E-Newsletters • Choices, Simulations

  40. Calculators: www.j-lab.org

  41. Clickable Maps www.j-lab.org