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European Marketing Q3 Review/Q4 programs. 16 october 2001. Q3 European PR review. BMA PR – Bernard Moal Press Kit is available in French and English. Success stories PR CNAM 01Net. Partnership PR Witbe ON-X consulting Orange-MIB. Corporate PR Strategy & markets. Product PR

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q3 european pr review
Q3 European PR review

BMA PR – Bernard Moal

Press Kit is available in French and English

  • Success stories PR
  • CNAM
  • 01Net
  • Partnership PR
  • Witbe
  • ON-X consulting
  • Orange-MIB
  • Corporate PR
  • Strategy & markets
  • Product PR
  • BoostWeb 4

The results are better than with the precedent PR agency

Contacts with major french journalists during Interop

Internet professionnel, Informatiques mag, Journal du net…

success stories collateral
Success stories collateral

graphic template designed for

Success stories and datasheet

Allociné

Home Depot

In english and french

q3 trade shows
Q3 Trade shows

France

Networld+Interop 2001 Paris – September 18th-20th

440 contacts

qualification in progress

by the telemarketing team

Examples :

POLICE NATIONALE

Ministere de l'Interieur

EURO RSCG FUTURS

DECATHLON

HEINEKEN

q3 partnership seminar
Q3 Partnership seminar

Shared seminar

BEA Instranet BoostWorks

vous convient le 30 août à l'Atelier de veille technologique BNP Paribas

5, avenue Kléber - 75116 PARIS

autour d'un petit déjeuner sur le thème "Les perspectives d'échanges d'informations dans un environnement Intranet / Extranet".

Based around a common customer : Divento

Registered 108 - Coming 53

7 leads following by sales reps

We are BEA Star partner

q3 emailing email news letter sponsorship
Q3 Emailing & Email news letter sponsorship
  • Database Sezam buyed
  • to day our working database
  • 1734 companies
  • (more 500 employees with intranet and/or Internet site)
  • with 12 751 contacts (5800 with Emails)
  • Emailing with Sezam database:
  • BEA-Instranet-BoostWorks seminar 30 august 2001
  • Networld+Interop 2001 invitations
  • Frequent leads generation Emailing
slide8

Q3 Telemarketing activities

Begin activity

Vivendi Net / Interop 2000 / DI INFO

Arrival

Elaine Tweedy English

telemarketer

New database needed

19 leads (France)

13 leads

25 leads

7 leads

Vacations

10/08/01

01/05/01

14/06/01

26/06/01

18/07/01

04/09/01

21/05/01

10/07/01

01/08/01

25/09/01

Telemarketing

Sezam database

arrival

Sezam database

BEA INSTRANET seminar

Web leads

News letter sponsorship JDNetSolutions

Interop Leads

Harte Hanks database/ Web Leads / Vivendi Net

q3 uk telemarketing
Q3 UK Telemarketing

Harte Hanks database+Networks contacts+Web site

Example of leads detected :

Lloyds TSB Group

Entranet Ltd

Tesco PLC

Wedgewood

Jaguar

Bracknell forest council

Capita Group (integrator)

web site
Web Site
  • Web site evolution team
  • Georges Moore, Marie Anne Lauferon, Chris Borghi, Jean Garnier, Jean Paul Guenoun, Nathalie Poirier
  • First actions done
  • 1) Update customer list
  • 2) Update partner list
  • New site architecture & New graphic design proposal
  • Extranet for partners project
slide11

Direct mail

Emailing

Wk1

Wk2

Wk3

Wk4

Wk5

2001

Marketing Roadmap- July

Buy Sezam database

With Emails

Call to sponsorship contacts

Call to Networks

Birmingham contacts 09/2001

Uk telemarketing

In september

Telemarketing

Calls NetWorld+Interop 2000-Linux Expo 2000-OnLine2000-HarteHanks database-Installed base-Web leads

Tradeshows

Strategy and markets FR

PR

&

Collaterals

PR

Instranet BoostWorks FR

Partner sales and pre sales

Training

Partnership

slide12

Direct

Telemarketing

Tradeshows

PR

&

Collaterals

Partnership

Wk1

Wk2

Wk3

Wk4

Wk5

2001

Marketing Roadmap- August

Emailing

Seminar Instranet BEA Boostworks

Calls HarteHanks database-Installed base-Web leads-Sezam database

FR & UK

Strategy and Markets EN

New press Kit

French

New PR Agency

BMA

For France

Instranet –BEA

BoostWorks

Seminar

L’atelier

slide13

Direct

Telemarketing

Tradeshows

PR

&

Collaterals

Partnership

Wk1

Wk2

Wk3

Wk4

Wk5

2001

Marketing Roadmap- September

Invitations

Networld+Interop

Paris

Emailing Sezam Invitations

Networld+Interop

Paris

Call to seminar

Instranet BEA BoostWorks contacts

Calls HarteHanks database-Installed base-Web leads-Sezam database NetWorks 2001 FR & UK

Networld+Interop

Paris

Panneaux et coupons

Salon Français

Interop

CNAM FR

BoostWeb V4.0 FR

Success story

Home Depot FR EN

01 Net FR

Success story

Allociné Fr EN

ON-X FR

WitBe

Orange

q4 european pr program
Q4 European PR Program

BMA PR

  • Success stories PR
  • Divento
  • BMW (Germany & France)
  • Partnership PR
  • Streamcore
  • BEA star partner

Corporate PR

  • Product PR
  • BoostSSL
  • BoostWeb 4 Test in progress (Internet professionnel & Décision micro réseaux)
  • Meetings with computer analysts scheduled (5 analysts)
  • Vertical market press targeted (insurance, Banking, Retail…)
q4 european collaterals
Q4 European collaterals

Success stories

CNAMTS Fr En

Orange Fr En

Divento Fr En

BMW Fr EN Ger??

Products datasheets

BoostWeb4 datasheet Fr En

BoostSSL Datasheet Fr En

q4 trade shows
Q4 Trade shows

Sweden

InternetWorld 2001 Stockholm Suède – November 6th-8th

With OTP (local partner)

Germany

Exponet 2001 Koln Germany – November 20th-22th

BMA will send Press kit before exhibition to major german journalist

q4 partnership marketing activities
Q4 Partnership marketing activities
  • Bea
  • 1 page in BEA France partner catalog
  • Star Tour seminars : BoostWorks/Instranet
  • 21 Novembre Lyon 11 décembre Paris
  • "L'accélération du dernier kilomètre ("last mile") : une composante
  • essentielle et trop souvent ignorée de l'utilisation d'Internet"
  •  "Echangez les informations clés simplement et rapidement avec vos clients,
  • partenaires et collaborateurs« 
  • JDEdwards
  • Instranet
  • Other opportunities : BEA in Germany?
q4 emailing email news letter sponsorship
Q4 Emailing & Email news letter sponsorship
  • Sezam database
  • See telemarketing process
  • Sponsoring News Letter Journal du Net Solutions France ??
  • 5 news letter emailing scheduled 3 in October & 2 in November
  • (Web leads generation+phone calls)
  • Sponsoring News letter Silicon ??
  • 1 in UK
  • 1 in Fr
  • (Web leads generation+phone calls)
telemarketing process
Telemarketing process

Emailing sended (1 or 2 per month)

By telemarketing team

(Sezam database + Exhibitions+seminar

Sales

Web leads or phone calls

generated by Emailing &

sponsorship news letter

Qualified Leads

Process results example

In 5 days 5 qualified leads

KPMG intranet 5000 users

RADIALL intranet

STEELCASE Webmail Lotus & Internet portal

CASTORAMA intranet

phone calls

web site1
Web Site
  • 1) New site architecture & new design finalised
  • 2) Extranet for partners finalised with secure access (login)
  • 3) New strategic partners page with logo and technical results
  • IBM Websphere, JD Edwards, Siebel, Sap, Instranet, BEA, Orange, WitBe, Streamcore…
  • 4) Need french page?
slide22

Direct

Telemarketing

Tradeshows

PR

&

Collaterals

Partnership

Wk1

Wk2

Wk3

Wk4

Wk5

2001

Marketing Roadmap- October

Invitations

InternetWorld

Stockholm

Via OTP

Email sponsorship

Le Journal du Net Solutions

3 parutions

Emailing

Sezam database contacts

Email sponsorship

Silicon UK +

1 Silicon FR

Emailing

Sezam database contacts

Call to

Networld+Interop

Paris

From France

Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK

Mise au point du transport

du stand en Suède

Panneaux + coupons

salons en anglais

InternetWorld Exponet

Streamcore FR

BoostWeb V4.0

Datasheet FR EN

Success Story

CNAM FR EN

Success Story

Orange FR EN

PR

Instranet BoostWorks UK

Partner catalog

BEA

France

Sales Meeting

slide23

Marketing Roadmap- November

Direct

Telemarketing

Tradeshows

PR

&

Collaterals

Partnership

Wk1

Wk2

Wk3

Wk4

Wk5

2001

Invitations

Exponet

Cologne

Email sponsorship

Le Journal du Net Solutions

2 parutions

Emailing

Sezam database contacts

Emailing

Sezam database contacts

Mise en place du

Suivi télémarketing sur Saratoga

Call to Seminar star tour BEA contacts

Lyon

Call to InternetWorld

Stockholm

Calls HarteHanks database,-Installed base,-Web leads,-Sezam database, Leads exhibitions & seminars FR & UK

Exponet

Cologne 20-22/11

Hauts débits CCI

Essonne 15/11

InternetWorld

Stockholm 6-8/11

Strategy and Markets GE

Cnam GE

Orange GE

Home depot GE

Allocine GE

BoostWeb V4 GE

BMW GE

BMW FR EN

Divento FR

Success Story

Divento FR EN

Seminar Star Tour

BEA Lyon

Avec Instranet

21 Novembre

Instranet? BEA?

slide24

Direct

Telemarketing

Tradeshows

PR

&

Collaterals

Partnership

Wk1

Wk2

Wk3

Wk4

Wk5

2001

Marketing Roadmap- December

Emailing

Sezam database contacts

Call to Seminar star tour BEA contacts

Paris

Call to Exponet contacts

From Germany

Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK

BEA

Israel

(BoostTeam)???

Seminar Star Tour

BEA Paris

12 décembre