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European Marketing Q3 Review/Q4 programs

European Marketing Q3 Review/Q4 programs. 16 october 2001. Q3 European PR review. BMA PR – Bernard Moal Press Kit is available in French and English. Success stories PR CNAM 01Net. Partnership PR Witbe ON-X consulting Orange-MIB. Corporate PR Strategy & markets. Product PR

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European Marketing Q3 Review/Q4 programs

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  1. European MarketingQ3 Review/Q4 programs 16 october 2001

  2. Q3 European PR review BMA PR – Bernard Moal Press Kit is available in French and English • Success stories PR • CNAM • 01Net • Partnership PR • Witbe • ON-X consulting • Orange-MIB • Corporate PR • Strategy & markets • Product PR • BoostWeb 4 The results are better than with the precedent PR agency Contacts with major french journalists during Interop Internet professionnel, Informatiques mag, Journal du net…

  3. French Press Articles

  4. Success stories collateral graphic template designed for Success stories and datasheet Allociné Home Depot In english and french

  5. Q3 Trade shows France Networld+Interop 2001 Paris – September 18th-20th 440 contacts qualification in progress by the telemarketing team Examples : POLICE NATIONALE Ministere de l'Interieur EURO RSCG FUTURS DECATHLON HEINEKEN

  6. Q3 Partnership seminar Shared seminar BEA Instranet BoostWorks vous convient le 30 août à l'Atelier de veille technologique BNP Paribas 5, avenue Kléber - 75116 PARIS autour d'un petit déjeuner sur le thème "Les perspectives d'échanges d'informations dans un environnement Intranet / Extranet". Based around a common customer : Divento Registered 108 - Coming 53 7 leads following by sales reps We are BEA Star partner

  7. Q3 Emailing & Email news letter sponsorship • Database Sezam buyed • to day our working database • 1734 companies • (more 500 employees with intranet and/or Internet site) • with 12 751 contacts (5800 with Emails) • Emailing with Sezam database: • BEA-Instranet-BoostWorks seminar 30 august 2001 • Networld+Interop 2001 invitations • Frequent leads generation Emailing

  8. Q3 Telemarketing activities Begin activity Vivendi Net / Interop 2000 / DI INFO Arrival Elaine Tweedy English telemarketer New database needed 19 leads (France) 13 leads 25 leads 7 leads Vacations 10/08/01 01/05/01 14/06/01 26/06/01 18/07/01 04/09/01 21/05/01 10/07/01 01/08/01 25/09/01 Telemarketing Sezam database arrival Sezam database BEA INSTRANET seminar Web leads News letter sponsorship JDNetSolutions Interop Leads Harte Hanks database/ Web Leads / Vivendi Net

  9. Q3 UK Telemarketing Harte Hanks database+Networks contacts+Web site Example of leads detected : Lloyds TSB Group Entranet Ltd Tesco PLC Wedgewood Jaguar Bracknell forest council Capita Group (integrator)

  10. Web Site • Web site evolution team • Georges Moore, Marie Anne Lauferon, Chris Borghi, Jean Garnier, Jean Paul Guenoun, Nathalie Poirier • First actions done • 1) Update customer list • 2) Update partner list • New site architecture & New graphic design proposal • Extranet for partners project

  11. Direct mail Emailing Wk1 Wk2 Wk3 Wk4 Wk5 2001 Marketing Roadmap- July Buy Sezam database With Emails Call to sponsorship contacts Call to Networks Birmingham contacts 09/2001 Uk telemarketing In september Telemarketing Calls NetWorld+Interop 2000-Linux Expo 2000-OnLine2000-HarteHanks database-Installed base-Web leads Tradeshows Strategy and markets FR PR & Collaterals PR Instranet BoostWorks FR Partner sales and pre sales Training Partnership

  12. Direct Telemarketing Tradeshows PR & Collaterals Partnership Wk1 Wk2 Wk3 Wk4 Wk5 2001 Marketing Roadmap- August Emailing Seminar Instranet BEA Boostworks Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK Strategy and Markets EN New press Kit French New PR Agency BMA For France Instranet –BEA BoostWorks Seminar L’atelier

  13. Direct Telemarketing Tradeshows PR & Collaterals Partnership Wk1 Wk2 Wk3 Wk4 Wk5 2001 Marketing Roadmap- September Invitations Networld+Interop Paris Emailing Sezam Invitations Networld+Interop Paris Call to seminar Instranet BEA BoostWorks contacts Calls HarteHanks database-Installed base-Web leads-Sezam database NetWorks 2001 FR & UK Networld+Interop Paris Panneaux et coupons Salon Français Interop CNAM FR BoostWeb V4.0 FR Success story Home Depot FR EN 01 Net FR Success story Allociné Fr EN ON-X FR WitBe Orange

  14. Q4 European PR Program BMA PR • Success stories PR • Divento • BMW (Germany & France) • Partnership PR • Streamcore • BEA star partner Corporate PR • Product PR • BoostSSL • BoostWeb 4 Test in progress (Internet professionnel & Décision micro réseaux) • Meetings with computer analysts scheduled (5 analysts) • Vertical market press targeted (insurance, Banking, Retail…)

  15. Q4 European collaterals Success stories CNAMTS Fr En Orange Fr En Divento Fr En BMW Fr EN Ger?? Products datasheets BoostWeb4 datasheet Fr En BoostSSL Datasheet Fr En

  16. Q4 Trade shows Sweden InternetWorld 2001 Stockholm Suède – November 6th-8th With OTP (local partner) Germany Exponet 2001 Koln Germany – November 20th-22th BMA will send Press kit before exhibition to major german journalist

  17. Q4 Partnership marketing activities • Bea • 1 page in BEA France partner catalog • Star Tour seminars : BoostWorks/Instranet • 21 Novembre Lyon 11 décembre Paris • "L'accélération du dernier kilomètre ("last mile") : une composante • essentielle et trop souvent ignorée de l'utilisation d'Internet" •  "Echangez les informations clés simplement et rapidement avec vos clients, • partenaires et collaborateurs«  • JDEdwards • Instranet • Other opportunities : BEA in Germany?

  18. Q4 Emailing & Email news letter sponsorship • Sezam database • See telemarketing process • Sponsoring News Letter Journal du Net Solutions France ?? • 5 news letter emailing scheduled 3 in October & 2 in November • (Web leads generation+phone calls) • Sponsoring News letter Silicon ?? • 1 in UK • 1 in Fr • (Web leads generation+phone calls)

  19. Telemarketing process Emailing sended (1 or 2 per month) By telemarketing team (Sezam database + Exhibitions+seminar Sales Web leads or phone calls generated by Emailing & sponsorship news letter Qualified Leads Process results example In 5 days 5 qualified leads KPMG intranet 5000 users RADIALL intranet STEELCASE Webmail Lotus & Internet portal CASTORAMA intranet phone calls

  20. Q4 Telemarketing (Octobre) : 25 qualified leads

  21. Web Site • 1) New site architecture & new design finalised • 2) Extranet for partners finalised with secure access (login) • 3) New strategic partners page with logo and technical results • IBM Websphere, JD Edwards, Siebel, Sap, Instranet, BEA, Orange, WitBe, Streamcore… • 4) Need french page?

  22. Direct Telemarketing Tradeshows PR & Collaterals Partnership Wk1 Wk2 Wk3 Wk4 Wk5 2001 Marketing Roadmap- October Invitations InternetWorld Stockholm Via OTP Email sponsorship Le Journal du Net Solutions 3 parutions Emailing Sezam database contacts Email sponsorship Silicon UK + 1 Silicon FR Emailing Sezam database contacts Call to Networld+Interop Paris From France Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK Mise au point du transport du stand en Suède Panneaux + coupons salons en anglais InternetWorld Exponet Streamcore FR BoostWeb V4.0 Datasheet FR EN Success Story CNAM FR EN Success Story Orange FR EN PR Instranet BoostWorks UK Partner catalog BEA France Sales Meeting

  23. Marketing Roadmap- November Direct Telemarketing Tradeshows PR & Collaterals Partnership Wk1 Wk2 Wk3 Wk4 Wk5 2001 Invitations Exponet Cologne Email sponsorship Le Journal du Net Solutions 2 parutions Emailing Sezam database contacts Emailing Sezam database contacts Mise en place du Suivi télémarketing sur Saratoga Call to Seminar star tour BEA contacts Lyon Call to InternetWorld Stockholm Calls HarteHanks database,-Installed base,-Web leads,-Sezam database, Leads exhibitions & seminars FR & UK Exponet Cologne 20-22/11 Hauts débits CCI Essonne 15/11 InternetWorld Stockholm 6-8/11 Strategy and Markets GE Cnam GE Orange GE Home depot GE Allocine GE BoostWeb V4 GE BMW GE BMW FR EN Divento FR Success Story Divento FR EN Seminar Star Tour BEA Lyon Avec Instranet 21 Novembre Instranet? BEA?

  24. Direct Telemarketing Tradeshows PR & Collaterals Partnership Wk1 Wk2 Wk3 Wk4 Wk5 2001 Marketing Roadmap- December Emailing Sezam database contacts Call to Seminar star tour BEA contacts Paris Call to Exponet contacts From Germany Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK BEA Israel (BoostTeam)??? Seminar Star Tour BEA Paris 12 décembre

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