Super Bowl Advertising - PowerPoint PPT Presentation

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Super Bowl Advertising

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  1. Super Bowl Advertising Bryant Cornell Greg Laybourn Caitlin Flynn

  2. The 2008 Super Bowl was the highest rated TV show in the U.S. • 93 million TV viewers. • 2009 expects 140 million Super Bowl Background

  3. Companies introduce new ad campaigns and use the grand stage of the Super Bowl to create a buzz • Companies also use this as an opportunity to use follow-up campaigns • Budweiser Frogs • Follow up Ad (frogs) Ad Campaigns

  4. Successful ad campaigns generate a large amount of internet buzz • Super Bowl 2008 advertisers saw a collective 50% increase in Web traffic the day after the big game • From 8.5 million unique visitors on Super Bowl Sunday to 12.7 million unique visitors on Monday. • Budweiser brands generated the most online buzz. Online Age

  5. This year, all but 2 of the ad slots had gone by early December, the last slots are reportedly going for around $3 million up from $2.7 million in 2008. • 2008 Super Bowl, Yahoo! reported an 800% increase in Super Bowl ad search related terms. • Top companies spent more than 200 million dollars with ABC to showcase their brands Online Age (Cont.)

  6. FedEx and General Motors will not be buying spots this year. • FedEx blamed the economy • GM said the timing was just wrong. Economic Dropout

  7. KFC, spotlighted its new hot wings menu item during the 2008 Super Bowl, • KFC offerd to donate $260,000 to charity in the name of the first player or performer who does the chicken dance • One of the most creative is Pepsi and DreamWorks' 3-D effort touting "Monsters V. Aliens" and SoBe. Intel made the 125 million viewing glasses Ad Innovation

  8. SUPER BOWL COMMERCIALS Most Famous Commercials

  9. http://money.cnn.com/2009/01/09/news/companies/superbowl_ads/index.htmhttp://money.cnn.com/2009/01/09/news/companies/superbowl_ads/index.htm • http://adage.com/superbowl09/ • http://www.usatoday.com/money/advertising/adtrack/2009-01-18-super-bowl-commercials_N.htm Reference