Super bowl is the largest day for U.S. consumption, after______________________ Thanksgiving
By the Numbers: Super Bowl Facts and Figures • WHO WILL BE WATCHING? 151.6 million: Number of people who will watch at least part of the game. • 194 million: Approximate number of blades of grass on the football field. • 232: Number of countries and territories in which the game will be broadcast. • 34: Number of languages the game is broadcast in.
HOW MUCH FOOD WILL BE CONSUMED? HOW MUCH FOOD WILL BE CONSUMED? 8 million: Total pounds of popcorn consumed on Super Bowl Sunday. 28 million: Pounds of potato chips consumed. 222,792: Number of football fields worth of farmland to grow all that corn, potatoes, and avocados. 293,000: Number of miles of potato chips, laid end to end, consumed during the game. 1 billion: Number of chicken wings consumed on Super Bowl Sunday. 325.5 million: Gallons of beer drank by Americans that day. 493: Number of Olympic-sized swimming pools that could be filled with all that beer. 20%: Increase in ant-acid sales the Monday after the game. 7 million: Number of employees who will not show up to work Monday.
HOW MUCH MONEY MOVES AROUND FOR THE BIG GAME? $5.6 billion: Amount consumers will spend on Super Bowl related items. $400 million: Amount of money added to the local economy because of the game. 35%: Ticket holders writing-off the game as a business expense. $12,500: Price Tiffany charges to produce the Vince Lombardi Trophy. $4 million: Cost for a 30-second advertisment slot during the game. 20.5: Number of minutes worth of ads it would take to pay for a new Sun Stadium at that rate. 45: Number of minutes worth advertisements during last year's game. 41%: Percent of Super Bowl viewers surveyed who will re-watch this year's ads online. 2.9 million: Number of HD TVs bought for the Super Bowl in 2009.
Guess the facts First Super Bowl Game Date? Where? Who? Winner? How Many? Ticket Price? 30 Second Commercial Cost? Hint: Venue capacity = 93,607
First Super Bowl Game January 15, 1967 Los Angeles Memorial Coliseum Green Bay Packers vs. Kansas City Chiefs Packers win 35-10 61,946 people attended Ticket prices were $12, $10, $6 $42,000 for 30 second commercial
Guess the facts 2013 Super Bowl Game Date? Where? Who? Winner/Score? How Many? Ticket Price? 30 Second Commercial Cost? Hint: Venue capacity = 75,540
2013 Super Bowl Game • February 3, 2013 • Mercedes-Benz Superdome, New Orleans, Louisiana • Baltimore Ravens vs. San Francisco 49ers • Ravens win 34–31 • 71,024 people attended • Highest Ticket price: $1250 • 2014 = $2300 • $4 million for 30 second commercial
Broadcast Rights • Networks bid on a package: NFC/AFC • Seven year contract • Total package $20.4 billion • Example: • Fox bid on NFC package – includes all major NFC games, at least one playoff game, and super bowl every third year • CBS - $3.7 billion (AFC) • NBC – $3.6 Billion (Sunday night games) • FOX - $4.2 Billion (NFC) • ESPN - $8.8 Billion (Monday/Thursday night games)
From the Beginning • NFL has been around since 1920 • Fended off several rival leagues • AFL began to play in the 1960’s • Intense competition between NFL and AFL • Merger agreement announced on June 8, 1966 • One of the conditions of the merger was that the winners of each league’s championship game would meet in a contest to determine the “World Champion of Football”
Origin of Name • NFL films president, Steve Sabol, wanted to the call the game “The Big One” • Lamar Hunt, Kansas City Chiefs owner, jokingly suggested calling it the “Super bowl” after seeing his children playing with a toy called the “SuperBall” • The name became permanent
Winning Team • Receives the Vince Lombardi Trophy • Named for the coach of the Green Bay Packers • Won the first two Super Bowl games • Won three of the five preceding NFL Championships
TV Coverage & Ratings • Approximately 111.3 million tune into some part of the Super bowl game • The most watched sporting event • Apples Computers 1984 commercial introducing the Macintosh computer set the precedent for the ‘prime’ place/time to advertise
Venues • Twenty-five out of forty-two Super Bowls have been played in one of three locations: • New Orleans, Louisiana (nine times) • Greater Miami (nine times) • Greater Los Angeles (seven times) • Followed by: • Tampa, Florida • San Diego, California
Selection Process • Location for Super Bowl is chosen by the NFL usually three to five years before the game • Cities place bids to host • Cities are evaluated • NFL owners meet to make a selection