Presented by: Fiona, Milton, Clayton, Gary. Background. French apparel company, La Chemise Lacoste founded in 1933. Founders: René Lacoste , André Gillier. Known as BCBG (Bon Chic Bon Genre). Recognized by green crocodile label. 2005: 110 countries (pays), 50 million products.
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French apparel company, La Chemise Lacostefounded in 1933
Founders: René Lacoste, André Gillier
Known as BCBG (Bon Chic Bon Genre)
Recognized by green crocodile label
2005: 110 countries (pays), 50 million products
Unveiled remarkable invention – the steel raquette de tennis
The French tennis team won at Davis Cup, with “a crocodile on their hearts”
Won his first junior tournament at Paris Tennis Club court
Launched first LACOSTE polo shirt in white “jersey petit piqué”
Designed the first LACOSTE chaussures de tennis