AD 600Discussion Questions 2 Case Study Research Focus Group Interview Others
Case Study Research • What are the uses of case study as a research design? • What are the types of design? • What is the methodology for conducting case studies? • Validity and Reliability issues? • Case study report?
Important terms for Case Study Methodology • Statistical vs analytical generalizations • Literal vs theoretical replication • Pattern matching • Chain of evidence • Steps for building theories from Case studies (Eisenhardt article)
Focus Group Interviews(FG) • How is it different from individual interviews and participant observation? • What are its uses? • Methodology: Compare virtual vs real FG • How are groups formed? (sampling) • How is data collected and analyzed? • Validity and reliability issues? • Further research design issues?