AD 600 Discussion Questions 2 - PowerPoint PPT Presentation

ad 600 discussion questions 2 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
AD 600 Discussion Questions 2 PowerPoint Presentation
Download Presentation
AD 600 Discussion Questions 2

play fullscreen
1 / 4
AD 600 Discussion Questions 2
142 Views
Download Presentation
emberlynn-aerts
Download Presentation

AD 600 Discussion Questions 2

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. AD 600Discussion Questions 2 Case Study Research Focus Group Interview Others

  2. Case Study Research • What are the uses of case study as a research design? • What are the types of design? • What is the methodology for conducting case studies? • Validity and Reliability issues? • Case study report?

  3. Important terms for Case Study Methodology • Statistical vs analytical generalizations • Literal vs theoretical replication • Pattern matching • Chain of evidence • Steps for building theories from Case studies (Eisenhardt article)

  4. Focus Group Interviews(FG) • How is it different from individual interviews and participant observation? • What are its uses? • Methodology: Compare virtual vs real FG • How are groups formed? (sampling) • How is data collected and analyzed? • Validity and reliability issues? • Further research design issues?