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The Impact of Social Media on Olympic Games Engagement

Did you engage with friends on social media about the Olympic Games this summer? This infographic explores how platforms like Twitter, Instagram, and Facebook influenced fan discussions around major events. It identifies audiences that could benefit from this information, such as sports marketers and event organizers, highlighting why understanding social media's role in shaping narratives is vital. Additionally, we delve into why soccer, basketball, and volleyball dominated discussions online, and debate whether social media truly enhances the overall sports and entertainment experience.

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The Impact of Social Media on Olympic Games Engagement

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  1. Did you watch the Olympic Games this summer? If so, did you use social media to interact with friends to talk about the Games? • Who do you think might be interested in the information presented in this infographic? Why would it be valuable to them? Discussion Questions:

  2. 3) Why do you think soccer, basketball and volleyball were the most popular sports being discussed on social media platforms? • Do you think social media enhances the overall fan experience in sports & entertainment? Why or why not? Discussion Questions:

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