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Empowering Students Through the Oak Land Tech Prep Consortium Marketing Initiatives

The Oak Land Tech Prep Consortium is dedicated to bridging high school and college education through its extensive marketing strategies aimed at students, parents, and educators. Established in 1991, it supports over 20,000 students across 12 high schools and several colleges, offering a clear pathway to advanced standing agreements in college courses. Our marketing efforts include brochures, posters, a revamped website, and engaging presentations that elevate awareness of certificate redemption. With a focus on enhancing student success, we strive to ensure our certificates are fully utilized and recognized.

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Empowering Students Through the Oak Land Tech Prep Consortium Marketing Initiatives

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  1. MARKETING TECH PREP – “ON THE ROAD” Oak Land Tech Prep Consortium, Minnesota Chris Miller: Chris_O_miller@cambridge.k12.mn.us Kathy Haugan: Outsource@tds.net

  2. DRIVER OAK LAND TECH PREP CONSORTIUM • Created in 1991 - 12 High Schools, 2 Community Colleges, 2 Technical Colleges • 20,434 students in consortium, grades 9 – 12 • 56 advanced standing agreements tied to 107 specific college courses • 1,900 credit certificates issued 2003-04 • Guided by a Leadership Team and contracted facilitator

  3. ROADMAP & FUEL • Goal – Provide tools for use in variety of settings throughout consortium • Data utilized for decision making • Many certificates are issued, next step is to be sure they’re utilized – marketing needed • Distribution of materials

  4. ROADMAP & FUEL • Outside vendors often complete projects • Budget for maintenance of each project is considered • Consortium averages 5 – 10 % of budget per year for marketing • Current year - $9,000 out of $88,000

  5. CERTIFICATES • Audience: Students, Parents, College Admissions, High School Instructors • Professional high-tech look, clear information, official, increases chance of redemption. Laminated versions in each tech prep classroom. • Centralized & streamlined consortium system • Results: Easy to recognize, helps with data and reporting

  6. PARENT LETTER • Audience: Parents • Content provided by leadership team and signed by college presidents • Recognizes student accomplishment

  7. BROCHURE • Audience: Students, Parents and General • Created to showcase the 4 college partners, encourage certificate redemption, & highlight website • Design ties back to website and overall consortium marketing theme

  8. POSTERS • Audience: High School Teachers and their classrooms, Career Advisors and Counselors • Developed to highlight website and provide something colorful and eye catching for classrooms & offices • Results: Positive verbal response from teachers

  9. WEBSITE • www.techprepmn.com • Audiences: Students and Parents • Created by web design company • Maintenance: Annual contract with webmaster. Consortium members update information.

  10. WEBSITE • Results: Not user friendly, visually attractive, college links are important. • Changes: Revamped with added capabilities for certificate requests and agreement access. One-stop shop for teachers.

  11. ROAD SHOW • “Tech Prep, The Other College Prep” • Audience: High School and College Staff • Partnered with other consortia, funded by special grant • Fun, interactive, research based • Define & revitalize the concept of Tech Prep • Results: Used frequently & adapts to fit needs of the viewers

  12. 2+2+2 GUIDE • Audience: High School Instructors, Counselors, Parents, College Admissions • Details provided by high schools and college partners • Goal: Highlight pathways and linkages

  13. VIDEO • New for 2004-05 • Audience: High School Teachers & Students • Message: Step-by-step definition of how to use your Tech Prep credit

  14. THEATER ADVERTISING • Audience: Students & Parents • Slide placed in area movie theaters prior to high school registration • Results: FY05 – Too costly & unable to measure the outcome

  15. OTHER TOOLS • Phone Line - for parents & students to call with Tech Prep questions. This one flopped. People want to call a person or school they know • PowerPoint presentation for school boards – under development

  16. FOR MORE INFORMATION: Kathy Haugan Out Source Projects, Inc. outsource@tds.net Chris Miller Oak Land Vocational Center Chris_O_Miller@cambridge.k12.mn.us

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