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E-commerce through Cooperation: Finding your Partners and Create an E-marketplace with Them - PowerPoint PPT Presentation


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Outline. With Friends Like These: The Art of Managing Complementors, HBR, 2006While analysis of competitors and suppliers is critical in formulating strategy, surprisingly few companies pay much attention to firms that sell complementary productsStrategies for Two-Sided Markets, HBR, 2006Compani

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