Week 21: Introduction to Media/Medium Theory. February 20, 2014. Lets think about medium theory…. The model of medium theory proposes that the most significant cultural and social effects of media derive from the intrinsic properties of the media themselves. (John Potts ). Medium Theory.
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February 20, 2014
How do we begin to theorize and understand our relationship to media – to the different ways and means by which information is transmitted.
Another way to think about this debate?
For example: The Internet
“If men learn writing, it will implant forgetfulness in their souls; they will cease to exercise memory because they rely on that which is written, calling things to remembrance no longer from within themselves, but by means of external marks. What you have discovered is a recipe not for memory, but for reminder” (Plato Phaedrus.)
Our writing instruments [the typewriter] contribute to our thoughts.
At the heart of medium theory is the claim that communication technology has a strong influence on historical change and the construction of reality
This perspective is also called technological determinism
Let’s looks at the example of Edison’s invention of the phonograph.