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Valdosta Metro 1 Speakers’ Series. Designing a Creative and Sustainable Economy for Metro Valdosta Or “What the hell is all this blah-blah about a Green Economy?”. A Down-and-Dirty Roadmap. Bait & Switch: From ET to Sustainability. From Impact 2012 Plan. Tonight’s Agenda.
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Valdosta Metro 1 Speakers’ Series Designing a Creative and Sustainable Economy for Metro Valdosta Or “What the hell is all this blah-blah about a Green Economy?” Shaping a Sustainable Community
A Down-and-Dirty Roadmap Shaping a Sustainable Community
Bait & Switch: From ET to Sustainability From Impact 2012 Plan Shaping a Sustainable Community
Tonight’s Agenda • Thinking beyond NAICS categories, or • getting to Systems Thinking • Defining the Challenge of Cities • Group Exercise & a Story • Link the Story to Sustainability • Applications to Valdosta Shaping a Sustainable Community
The Problem: (And you thought Valdosta was unique?) Shaping a Sustainable Community
And a few of the Consequences . . . Shaping a Sustainable Community
The Heart of the Problem Man is thus metamorphosed into a thing, into many things. The planter, who is Man sent out into the field to gather food, is seldom cheered by any idea of the true dignity of his ministry. He sees his bushel and his cart, and nothing beyond, and sinks into the farmer, instead of Man on the farm. The tradesman scarcely ever gives an ideal worth to his subject, but is ridden by the routine of his craft, and the soul is subject to dollars. The priest becomes a form. The attorney, a statute-book; the mechanic, a machine; the sailor, a rope of a ship. Ralph Waldo Emerson, American Scholar Address (1836) Shaping a Sustainable Community
Group Exercise (Buddy can you spare a $20 bill?) Shaping a Sustainable Community
Analyzing the Exercise • What Makes this Positive Feedback Loop Work: • Rules • Speed & Momentum • Fragmentation: Every person for him/her self • Lack of dialogue • Self-interest • Social Conventions (doing my part, being polite, etc.) • Sitting on the sidelines (not getting involved) What Breaks this Positive Feedback Loop? Shaping a Sustainable Community
Insanity Shaping a Sustainable Community
The Story Shaping a Sustainable Community
Addressing Fragmentation (with a nod to analytical philosopher Nelson Goodman, Languages of Art (1968) SUSTAINABILITY LIVABILITY • Partnership for Sustainable Communities: HUD, DOT, & EPA • Provide more Transportation Choices • Promote equitable, affordable Housing • Enhance Economic Competitiveness • Support Existing Communities • Coordinate Policies & Leverage Investment • Value Communities & Neighborhoods AGGLOMERATION ECONOMY (Robert Inman) Shaping a Sustainable Community
How do you do this for a Community? Shaping a Sustainable Community
How do you do this for a Community? The Brass Ring: Over this generation, 60 million people will be moving into cities with live/work/play, sustainable offerings. • CONNECTIVITY: • Environmental stewardship connected to social well-being connected to economic vitality • Mobility • Geography of Access • Not about additional $s, Optimizing Current Spend • Getting the metric(s) right: Maslovian Hierarchy leads to Optimizing Happiness Shaping a Sustainable Community
A few real-world examples • Augusta, Georgia’s multi-modal corridor • Gulfstream’s world-class sustainability program • Bloomberg Mayor’s Challenge Shaping a Sustainable Community
In Common #1: Differentiation in a S-Shaped World Shaping a Sustainable Community
In Common #2: Expanding the Notion of Value More Tangible More Intangible Shaping a Sustainable Community
What’s the Value? Revenues/Value Enhancement Creative Economy Jobs Brand/Reputation Recruitment of Talent Attract Grants, Funding Retention of Young Talent More Tangible Short Term Long Term More Intangible Seniors: Convert from cost burden to value Reduce Regulatory Exposure Leveraging Current Spend Operational Costs Cost/Risk Reduction Shaping a Sustainable Community
In Common #3: Addressing the Obstacles Head-on Force-Field Analysis Shaping a Sustainable Community
Re-Visiting Tonight’s Agenda • Thinking beyond NAICS categories, or • getting to Systems Thinking • Defining the Challenge of Cities • Group Exercise & a Story • Link the Story to Sustainability • Applications to Valdosta Shaping a Sustainable Community
What Have I Left You With? A Tale of Two Cities . . . And a Tale of Where Courage Resides Shaping a Sustainable Community
One Final Story: Uncle Scribe Shaping a Sustainable Community