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From Student Journalists to News Entrepreneurs: A Case Study of Technically Media. International Symposium on Online Journalism Austin, TX – April 20, 2012 Mark Berkey-Gerard Assistant Professor, Rowan University Twitter: @ mabege. Technically Media

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from student journalists to news entrepreneurs a case study of technically media
From Student Journalists to News Entrepreneurs: A Case Study of Technically Media

International Symposium on Online Journalism

Austin, TX – April 20, 2012

Mark Berkey-Gerard

Assistant Professor, Rowan University

Twitter: @mabege

slide2

Technically Media

Founded in 2009 by three Temple U. grads

Media consultancy for business, news and nonprofits

Publishes Technically Philly, a regional technology blog in Philadelphia

Sean Blanda, Brian James Kirk, and Christopher Wink. Photo by Colin Lenton

slide3

Technology blog covering local:

  • startups
  • venture capital
  • social media/web development
  • digital access
  • science, tech, engineering and math education
  • technology-related local government policy
slide4

Readers

  • 25,000 a month
  • Employed in research, science, media, marketing, IT
  • 71% age 20-39
  • 63% earn $50K+ annually
  • 47% read daily
slide5

Technically Media:

Provides “editorial strategy” for businesses, nonprofits and news organizations

Identifies audience conversions

slide6

National Constitution Center

  • Online publication where legal scholars, historians and staff write about constitutional issues
  • Extend museum programming to digital platform
  • Adoptnewsroom ethos and practices
slide7

Philly Tech Week

April 23-28 - 65 tech events, 4,000 participants

slide8

News Coverage

Advocacy

Tools

slide10

Future:

Launch of Technically Baltimore (Summer 2012)

Membership model

Staff transitions

slide11

Why Study Technically Media?

  • “Prototype plucked from an entrepreneurial journalism textbook”
  • Profitable without outside investment
  • Bridge the gap between research and classroom
  • Evidence of entrepreneurial capacities
slide12

Entrepreneurial Capacities (Gibb)

Opportunity seeking

Initiative taking

Ownership of a development

Commitment to see things through

Personal locus of control

Intuitive decision making

Networking capacity

Strategic thinking

Negotiation capacity

Selling/persuasive capacity

Achievement orientation

Incremental risk taking

rq1 knowledge and skills
RQ1: Knowledge and skills?
  • Newsroom
  • Publishing
  • Consulting
  • Grants
  • Event Planning
  • Small Business
rq2 acquire knowledge and skills
RQ2: Acquire knowledge and skills?
  • Implementation of existing ideas
  • Student publication, internships, entry-level jobs
  • Reporting as a pathway to business knowledge
  • Creating forums for sharing knowledge (BarCamp News Innovation)
rq3 key entrepreneurial capacities
RQ3: Key entrepreneurial capacities?
  • Initial launch
  • Beyond advertising
  • Journalistic values as a product
  • Event funded online news publication
  • Expanding to additional markets
rq4 implications for j education
RQ4: Implications for J education?
  • Training for jobs that do not exist
  • Opportunities to build publications and tools
  • Testing products
  • Entrepreneurial projects as gateway to traditional employment
slide17

Conclusions

  • 1. Entrepreneurial by necessity
  • 2. Limits of skill-based education
  • 3. Build on existing strengths of journalism programs
  • 4. Accelerator vs. Venture Capital approach
  • 5. Create forums for sharing knowledge and information