html5-img
1 / 17

From Student Journalists to News Entrepreneurs: A Case Study of Technically Media

From Student Journalists to News Entrepreneurs: A Case Study of Technically Media. International Symposium on Online Journalism Austin, TX – April 20, 2012 Mark Berkey-Gerard Assistant Professor, Rowan University Twitter: @ mabege. Technically Media

elinor
Download Presentation

From Student Journalists to News Entrepreneurs: A Case Study of Technically Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. From Student Journalists to News Entrepreneurs: A Case Study of Technically Media International Symposium on Online Journalism Austin, TX – April 20, 2012 Mark Berkey-Gerard Assistant Professor, Rowan University Twitter: @mabege

  2. Technically Media Founded in 2009 by three Temple U. grads Media consultancy for business, news and nonprofits Publishes Technically Philly, a regional technology blog in Philadelphia Sean Blanda, Brian James Kirk, and Christopher Wink. Photo by Colin Lenton

  3. Technology blog covering local: • startups • venture capital • social media/web development • digital access • science, tech, engineering and math education • technology-related local government policy

  4. Readers • 25,000 a month • Employed in research, science, media, marketing, IT • 71% age 20-39 • 63% earn $50K+ annually • 47% read daily

  5. Technically Media: Provides “editorial strategy” for businesses, nonprofits and news organizations Identifies audience conversions

  6. National Constitution Center • Online publication where legal scholars, historians and staff write about constitutional issues • Extend museum programming to digital platform • Adoptnewsroom ethos and practices

  7. Philly Tech Week April 23-28 - 65 tech events, 4,000 participants

  8. News Coverage Advocacy Tools

  9. Technically Media Revenue

  10. Future: Launch of Technically Baltimore (Summer 2012) Membership model Staff transitions

  11. Why Study Technically Media? • “Prototype plucked from an entrepreneurial journalism textbook” • Profitable without outside investment • Bridge the gap between research and classroom • Evidence of entrepreneurial capacities

  12. Entrepreneurial Capacities (Gibb) Opportunity seeking Initiative taking Ownership of a development Commitment to see things through Personal locus of control Intuitive decision making Networking capacity Strategic thinking Negotiation capacity Selling/persuasive capacity Achievement orientation Incremental risk taking

  13. RQ1: Knowledge and skills? • Newsroom • Publishing • Consulting • Grants • Event Planning • Small Business

  14. RQ2: Acquire knowledge and skills? • Implementation of existing ideas • Student publication, internships, entry-level jobs • Reporting as a pathway to business knowledge • Creating forums for sharing knowledge (BarCamp News Innovation)

  15. RQ3: Key entrepreneurial capacities? • Initial launch • Beyond advertising • Journalistic values as a product • Event funded online news publication • Expanding to additional markets

  16. RQ4: Implications for J education? • Training for jobs that do not exist • Opportunities to build publications and tools • Testing products • Entrepreneurial projects as gateway to traditional employment

  17. Conclusions • 1. Entrepreneurial by necessity • 2. Limits of skill-based education • 3. Build on existing strengths of journalism programs • 4. Accelerator vs. Venture Capital approach • 5. Create forums for sharing knowledge and information

More Related