INTRODUCTION TO MARKETING - FRESHMEN.
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Objectives: students will be involved in activity-centered lessons that explore the relationship and impact of marketing in business. The course introduces students to career exploration utilizing technology and developing beginning skills. Students will develop a knowledge base of marketing and be able to make an informed decision regarding their future electives.
Feature – Benefit SellingHow does the feature help the product’s performance?How does the performance information give the customer a personal reason to buy the product?..\Marketing freshmen assignments\product features benefits.xls