introduction to marketing freshmen
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introduction to marketing freshmen

INTRODUCTION TO MARKETING - FRESHMEN

Objectives: students will be involved in activity-centered lessons that explore the relationship and impact of marketing in business. The course introduces students to career exploration utilizing technology and developing beginning skills. Students will develop a knowledge base of marketing and be able to make an informed decision regarding their future electives.

what is marketing
Selling

Advertising

International marketing

Travel & tourism

Sports Marketing & entertainment

Entrepreneurs

Business ethics & leadership

Resumes, job interviewing and careers

WHAT IS MARKETING?
selling and advertising medias used
Selling and AdvertisingMedias used
  • Brainstorm to come up with the different medias used in advertising
  • Everyone create a folder under your number named “marketing” you will be importing several worksheets etc. for this unit
  • Import the advertising medias worksheet.xls
  • Give examples of each on worksheet
slide5
Feature – Benefit SellingHow does the feature help the product’s performance?How does the performance information give the customer a personal reason to buy the product?..\Marketing freshmen assignments\product features benefits.xls
advertising commercials
ADVERTISING/COMMERCIALS
  • To explore advertising you will be looking at some of your favorite and least favorite ads.
  • ..\Marketing freshmen assignments\ADVERTISING ASSIGNMENT.doc
international marketing
INTERNATIONAL MARKETING
  • Find at least 10 U.S. businesses that have gone multinational (businesses that have operations in several countries).
  • Copy and paste the name, the countries and how many there are, to a word document (save as international in your marketing folder)
  • Follow instructions for spreadsheet and answer questions when complete.
  • ..\Marketing freshmen assignments\THE GLOBAL MARKETPLACE.doc
  • ..\Marketing freshmen assignments\international spreadsheet.xls
travel and tourism
TRAVEL AND TOURISM
  • The hospitality industry is a big business and for some countries and towns it is the main source of income. (Hawaii, Grand Canyon, Mexico etc.)
  • You will be looking at the Marriott Company and researching information about their company.
  • Have you ever stayed at a Marriott, or Marriott owned business?
  • ..\Marketing freshmen assignments\Questions about Marriott.doc Open and save to your folder – follow directions and answer the questions.
  • 2 word searches – Bahamas Bound and Mystery State.
sports marketing
SPORTS MARKETING
  • For the sports part of this there are two brain teasers:
  • ..\Marketing freshmen assignments\NFL teams clues.doc
  • ..\Marketing freshmen assignments\There are 30 NBA teams and 29 are described below.doc
  • Word search – NFL MVP’s
entertainment marketing
ENTERTAINMENT MARKETING
  • You will be using your Desktop publishing skills to design a poster or you can use Power Point.
  • You many choose to design a poster that promotes your favorite band or movie (must be high school appropriate)
  • ..\Marketing freshmen assignments\criteria and peer evaluation of poster.doc
entreprenuership
ENTREPRENUERSHIP
  • Entrepreneur is defined as a person who organizes, operates, and assumes the risk for a business venture.
  • Link to list of famous entrepreneurs
  • Some Famous Entrepreneurs.doc
  • Research an amusement park (3 different parks – 1 by each member)
amusement park
AMUSEMENT PARK
  • Open the amusement park partner assignments to split up the project
  • ..\Marketing freshmen assignments\Amusement Park-partner responsiblities.doc
  • Meet with your partners and fill out sheet – print and turn in.
  • Open amusement park creation file – save to your folder – copy and paste only the sections you are responsible for and save again.
  • ..\Marketing freshmen assignments\Amusement Park Creation Project.doc
business ethics and leadership
BUSINESS ETHICS AND LEADERSHIP
  • You will decide the fate of some heart transplant patients.
  • Access Ethics heart assignment and save to your folder.
  • ..\Marketing freshmen assignments\Ethics you have to have a heart.doc
  • Make your decisions – fill in and print.
  • Teacher will assign groups
  • Groups will come to a consensus - share
resumes job interviewing careers
RESUMES, JOB INTERVIEWING, CAREERS
  • Students will navigate through the Career Voyages web site and fill in an assignment as they go.
  • http://www.careervoyages.gov/
  • Spend time familiarizing yourself with the web site prior to starting on the assignment
  • ..\Marketing freshmen assignments\RESEARCHING A CAREER AND EDUCATION.doc
miscellaneous assignments
Miscellaneous assignments
  • Making change
  • ..\Marketing freshmen assignments\LEARNING TO MAKE CHANGE.doc
competencies and rubrics
Competencies and Rubrics
  • competences for freshmen curriculum.doc
  • Rubric for research and project assignments
  • research project rubric.doc
  • Rubric for all other assignments
  • Rubric FRESHMEN MKTG.doc
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