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GOAL – Where you want to be. GOALS AND OBJECTIVES. Objective- Steps you need to get there. Objective. Intermediate Injury Prevention August 23-26, 2011 Billings, MT. Session Objectives. By the end of this session you should be able to

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Goals and objectives

GOAL – Where you want to be


Objective- Steps you need to get there


Intermediate Injury PreventionAugust 23-26, 2011

Billings, MT


Session objectives
Session Objectives

By the end of this session you should be able to

  • develop goals and objectives for your injury prevention plan and/or data collection plan


  • General broad statement of intent.

  • What you hope to accomplish when your program is complete.

  • Usually health related.

  • What do you want to change.

  • First critical step toward prevention.

  • Accompanied by measurable objectives.


There are two key steps to writing a goal:

  • Specify a health problem or health risk behavior.

  • Identify the target population that will change as a result of a successful project.

Examples of goals
Examples of Goals

  • Reduce fire and burn injury.

  • Reduce fatal and non-fatal dog bite injuries at the Piney Point reservation.

  • Reduce motor vehicle injuries and deaths at the Piney Point reservation.

  • Increase operating smoke alarms in homes of the elderly and children.

A smart objective is
A SMART Objective is:

  • Specific

  • Measurable

  • Achievable

  • Reasonable

  • Time specific


  • Objectives break the goal into smaller parts that provide specific, measurable actions by which the goal can be accomplished.

  • Objectives define the results to achieve in our program or intervention.


  • Measurable, specific statements about how the goal will be achieved.

  • WHO will do HOW MUCH of WHAT by WHEN.

  • Example: Beginning March 2010, Discharge planners will ensure that 50% of newborns discharged from the hospital will have a properly installed car seat.

Smart objectives
SMART Objectives


  • Who and what? (target population and persons doing the activity and what? (action/activity).

  • Use verb that action words increase, decrease, train, schedule, write, conduct and produce.

    Example: By December 31, 2012, increase the use of seat belts by older children and adults (from 30% to 50%).

Smart objectives1
SMART Objectives


  • Is it quantifiable, and can we measure it.

  • Measurable implies “ability to count”.

  • How much change in target population is expected.

    Example: Beginning March 2010, Discharge planners will ensure that 50%of newborns discharged from the hospital will have a properly installed car seat.

Smart objectives2
SMART Objectives


  • Can we get it done in the proposed time frame with the resources and support we have available. “Do something”

  • Is it possible to increase the seat belt rate to 50% by December 2011, with available resources?

  • Attainable, time-frame, resources.

Smart objectives3
SMART Objectives


  • Objectives should be realistic, attainable.

  • Addresses the scope of the health program and proposes reasonable programmatic steps.

Smart objectives4
SMART Objectives


  • Time-frame indicating when the objective will be measured and met.

  • Target dates. When will this objective be accomplished?

    Example: By December 31, 2012, the OEHE program will or Within 6 months….


By December 2012, there will be a 20% increase

(when: time-frame) (Who/What-specific & relevant)

in the proportion of children under one year of age

correctly riding in car seats (from 30% to 50%).

(Measurable/achievable, number, percentage of change and baseline)

G: To develop a comprehensive community- based injury prevention program

Objective 1: OEH will collect injury data for the community for years 2004-2008 by the end of 2009

Objective 2: CHR will organize a community injury prevention coalition by end of February 2010

Objective 3: The coalition will develop a data-driven intervention based on collected injury data by April 2010

G: Develop Injury Surveillance System prevention program

(Data Collection Plan)

Objective 1: Develop a protocol for injury surveillance by the end of 2009.

Objective 2: OEH will collect injury data for years 2005-2008 at five tribal clinics by October 2009

Objective 3: Report findings to key stakeholders and Tribal Council by the end of 2009.

G: To decrease Elderly Fall Injuries prevention program

(Data Collection Plan)

Objective 1: By October 14, 2010, CHRs will have completed analysis of falls in elderly in communities using the injury surveillance data.

Objective 2: By December 2010, Community Chapters will conduct a focus group for elderly in each community.

Goals and objectives exercise
Goals and Objectives Exercise prevention program

  • Based upon the provided injury scenario/problem statement, write a goal and three SMART objectives to reach that goal

  • Small groups (4-5 per group)

  • 15 minutes

Resources prevention program

Goals and Objectives Checklist


Integrating the Strategic Plan, Logic Model and Work plan


Writing Good Goals and Smart Objectives