Agenda Monthly Update 4.18.12
Agenda • Announcements • Housekeeping • Equine Network department updates • Sales • Print • Digital • USRider • Equine.com • HorseBooksEtc
Housekeeping • Tom’s Credit Card Usage • If you want to charge something to Tom’s Credit Card, email Tom Winsor and CC Jenn Knapp (email@example.com) for approval. • Please email a signed, coded invoice to Jenn Knapp within 48 hours of the charge Agenda
Sales Update • Ride Now Tour • Road to London • Merial and Horsez signed up as sponsors • A Home for Every Horse • Holding a reception at Rolex to celebrate Purina contributing $125K in feed on behalf of A Home for Every Horse to the Unwanted Horse Council • Strong push to replace Farnam has netted many new and long dormant advertisers • Featherlite and Exiss Trailers returning to June issues • Michelle Adaway joins the team, taking over Hunter’s portfolio in addition to becoming Associate Publisher on Instride and Discover Horses
Edit Update • Horse&Riderand EQUUS active/expire surveys launched • Launched 2 new blogs on DiscoverHorses.com • Pinterest pages launched • Olympics coverage • Spin to Win Rodeo 60 page SIP completion for a large roping event called the BFI • Spin to Win Rodeo also doing a 6-part instructional seriesfromTrevorBrazile, a 9-time world all-around champ • First-ever instruction series Trevor has done in print and video!
Digital Update EQUUS/EquiSearch webinar with Dr. Don on April 25th MyHorse Books 2nd webinar with Dr. Allan Hamilton of Zen Mind, Zen Horse had 200+ live attendees MyHorse Books webinar with Clinton Anderson on April 23rd A/B Testing now available in WhatCounts Hub launches on EquiSearch SEO progress
USRider • Completed filming of commercial • Facebook email campaign has generated 1000+ new fans (120% growth) • Completed LAR training at Eastern Kentucky University • Close to partnership deal with APHA
Equine.com • Completed SEO tasks on 50 key Landing Pages. First Google report shows dramatic improvement in 90% of the pages. In the words of our SEO guru, Erik Gauger, “This is about as good as a report as you can imagine…nearly across the board increases…” • Moved our Servers from the Data Center in Mesa to our offices at Deer Valley to add storage and computing assets while lowering costs. • Changed our Ad Serving Software from Open X to Dart on all Equine Network sites. • Working with two new Associations on Cobrand arrangements-American Paint Horse Association (APHA) and the National Reining Horse Association (NRHA).
HorseBooksEtc • Sales up 25% from Q1 2011 • Launching new Marketing campaigns • Wholesale eblasts • Monthly newsletter • Social media promotions • Adding a MyHorse Daily category