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Esther Ahn • Jason Cornwell • Dongkyun Kim • Lauren Holt • Carson Lutchansky

gigabit connection. Esther Ahn • Jason Cornwell • Dongkyun Kim • Lauren Holt • Carson Lutchansky. concept development. introduction. opportunity: unlimited bandwidth. implications: any data, anywhere, any time local storage obsolete. areas of inquiry: information spaces

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Esther Ahn • Jason Cornwell • Dongkyun Kim • Lauren Holt • Carson Lutchansky

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  1. gigabitconnection Esther Ahn • Jason Cornwell • Dongkyun Kim • Lauren Holt • Carson Lutchansky
  2. conceptdevelopment
  3. introduction opportunity:unlimited bandwidth implications: any data, anywhere, any time local storage obsolete areas of inquiry:information spaces pervasive experience recording blogging across devices
  4. research findings exploratory generative evaluative individual needs motivate organizational behaviors in social contexts a service that will enrich the experience of bloggers as they collect, organize, filter and document information the microsoft blackbook: experience : collect : filter : synthesize : publish support collection, summarization, organization, annotation, and publishing support producer-consumer and personal-professional domains integrate with analog materials speed and efficiency support, recognize, and foster social connections small device that can be carried around easily lots of screen real estate versatility within different hardware platforms significance of markmaking desire to search by date, integrate with outlook pervasive experience recording software platform for thin clients to support blogging production and consumption of all types of mobile content new class of portable device integration across devices multiple ways of input leverage social networks
  5. concept refinement experience collect filter synthesize publish
  6. businessfactors
  7. business strategy Hardware Environment Consumer Needs Business Opportunities Business Model foreseeable revenue, create optimum business portfolio for Microsoft
  8. business model provide server platform for generic users • consumers spend less on IT and pay monthly fee create advertisement model incorporating with credit card companies • charged only when advertisement realizes revenue
  9. pricing model Advertisement Fee: 2.25~5%per revenue Existing credit card discount rate: 2.25~5% Consumer Benefit: Pay same discount rate only when advertisement realizes revenue Microsoft Benefit: Business expansion into service area Subscription Fee: $11.5per month Consumer Benefit: 20% less spending on IT, and pay monthly Microsoft Benefit: 26% more revenue than existing revenue model + Hardware revenue Pricing Analysis for Bundle Service *Customer spending per person is NPV of monthlhy subscription fee for next 4 years (4% discount rate)
  10. revenue scenario continuous and multiple revenue (63~70% from non software biz) maximize profitability combining credit card and internet ad business Scenario B Scenario A Expected Net Income Range 35~45% 3~7% 30~35%
  11. designdemonstration
  12. target persona Emma Age: 33 Occupation: Marketing Consultant Location: San Francisco early TerraLog adopter regular Flikr user loves reading food blogs keeps personal blog for friends and family favorite site: google maps
  13. usage scenario
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  26. thankyou
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