Business crisis and continuity management bccm class session 20
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Business Crisis and Continuity Management (BCCM) Class Session 20. 20 - 1. Building Blocks of a Communication Strategy. Audience Goal Message Source. 20 - 2. Crisis in Organizations: Managing and Communicating in the Heat of Chaos. News Coverage Formula.

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Presentation Transcript

Building blocks of a communication strategy
Building Blocks of a Communication Strategy

  • Audience

  • Goal

  • Message

  • Source

20 - 2

Crisis in Organizations: Managing and Communicating in the Heat of Chaos


News coverage formula
News Coverage Formula

Event (i.e., corporate greed, selfishness, and/or irresponsibility) + Victim’s First-Person Accounts + Third-Party Critics = Conclusions

20 - 3

Opening a Credible Dialogue with Your Community


Seven management behaviors that solid crisis management strategies and plans must guard against
Seven management behaviors that solid crisis management strategies and plans must guard against

  • Denial

  • Victim confusion

  • Testosterosis

  • Arrogance

  • Search for the guilty

  • Fear of the Media

  • Management by whining around

20 - 4

BurgerMax Case Study


Definition community value
Definition – Community Value strategies and plans must guard against

A community value is a personal protective belief. It is about something that cannot be changes without the participation and permission of the community or the individuals directly involved.

20 - 5

BurgerMax Case Study


Community priorities
Community Priorities strategies and plans must guard against

  • Health and safety

  • Natural environment

  • Social environment

  • Cultural environment

  • Technical considerations

  • Financial considerations

  • Economic considerations

20 - 6

BurgerMax Case Study