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The Role of Today’s Manager

The Role of Today’s Manager. 1. What are today’s challenges?. The Economy. Less Management. Multi-tasking a must. New m edia choices. Do More With Less. Fewer Advertising Dollars…More Options. Big Companies. Fewer GMs. More Top Down decisions. Fewer GSMs. 2. What’s good?.

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The Role of Today’s Manager

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  1. The Role of Today’s Manager 1

  2. What are today’s challenges? • The Economy • Less Management • Multi-tasking a must • New media choices • Do More With Less • Fewer Advertising Dollars…More Options • Big Companies Fewer GMs • More Top Down decisions • Fewer GSMs 2

  3. What’s good? • 92% of people still listen • It works 6:1 ROI! • Flexible, nimble • Live. Local. Free. • Relatively cheap to produce. • It’s still SHOWBIZ. Fun gig! • Cockroach? Radio is scrappy/competitive • YOU can make a difference • 80% say radio is best place for new music discovery • Targetable, efficient • Reach PLUS frequency • Companion – human, personal, part of daily routine 3

  4. The Best Managers LEAD & INSPIRE! 4

  5. Today’s Manager Needs To Be… • A Leader • Someone who “gets it done” • Positive/fun • Decisive. Don’t be a flake! • More “we” and Less “I” • A Person with Great Judgment • Well-read and knowledgeable • A Person with a Sense of Urgency • Pro-Active; Not Re-Active • A Coach and Developer of Talent – can you “arrange?” • An Agent for Change • A Psychologist, caring • Problem solver • A Master Motivator • Innovative – be bold, try stuff • A Positive Example • Strategic AND tactical 5

  6. Women’s Management Sessions Nashville, TN ∙August 2014

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