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Consumer Goods & Digital Marketing

Consumer Goods & Digital Marketing. Traditional Methods of Marketing . We have builds Brands like Gold Spot, Thumps Up, Limca , Maaza & Citra. Marketing is all about building Relationship with Consumers. Gold Spot did it with Jungle Book.

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Consumer Goods & Digital Marketing

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  1. Consumer Goods & Digital Marketing

  2. Traditional Methods of Marketing We have builds Brands like Gold Spot, Thumps Up, Limca, Maaza & Citra.

  3. Marketing is all about building Relationship with Consumers Gold Spot did it with Jungle Book

  4. Thumps Up with flicker book of cricket, autographed mini Bat and Ball

  5. “Bisleri500” Digital Campaign - A Case Study

  6. About How digital channels were successfully used to promote and drive viewership of Bisleri 500 TVC’s and to create engagement around the same.

  7. How it happened.. 3new TVC’S planned for Bisleri500 in the summer of 2013

  8. How it happened.. • The ads were; • Quirky ,Humorous ,Bold and 3 in number • Positioned to target the youth

  9. Classroom Casanova Angry Bride Superhero

  10. Task we had. How to use the digital medium to promote the TVC’s ?

  11. Strategy Adopted Make it Exclusive Involve the Audience Create Conversations Gratification

  12. How we went about..

  13. With prelaunch, launch and post launch activities we made sure buzz around the new set of TVC’s are kept alive on digital platform

  14. Exclusivity The TVC’s were launched first on the digital platform before airing on TV

  15. First 4 days thus were allotted for pre-launch activities Teaser 1

  16. Teaser 2 Teaser 3 Teaser 4

  17. Teasers grabbed immediate attention of the brand’s almost 50k strong facebook community. They together received 697 Likes 243 shares And a series of curious and excited comments

  18. Launch of TVC’s on Facebook TVC 1 - College Casanova

  19. TVC 2 – Angry Bride

  20. TVC 3 – Superhero

  21. And the responses were encouraging..

  22. The efforts were well noted

  23. Post Release….

  24. Taking cues from the TVC’s which ended with a very catchy “Kholo..Peeyo.. Shabaashhh!!” , we made extensions for the word “Shabaash”

  25. Facebook Quiz Contest • An activity that promises • Further views on the TVC’s • To keep the buzz alive • Help grow the facebook fanbase • Engagement

  26. For the same, we created the “Shabaash Quiz contest” The contest that ran for 2 weeks and had 4 questions. The answers were hidden in the 3 TVC’s .

  27. 2,269unique entries were received for the contest. Facebook fan base grew from 43,323 to 80,292

  28. And one ardent fan won the grand prize of Ipad Mini

  29. World Shabaash Day Extending further to create a buzz on the twitter platform, we celebrated “World Shabaash Day” - on the 18th of April between 2pm and 6pm -a day to cheer for anyone/anything one wishes to cheer for!!

  30. World Shabaash Day Two hashtags were made use of; #Shabaash #WorldShabaashDay And the results were nothing short of amazing!

  31. The nation ‘Shabaash’d each other!!

  32. The day saw 2,043mentions of the hashtags which comprised of; 736 Tweets, 684 replies 623 Retweets. This together resulted in creating 1,440,965 potential impressions . 

  33. And the tag went trending nationally; ….even the next day morning !!!

  34. And it the word found its presence offline as well..!! A screenshot of Hindustan Times 21st April 2013 – Mumbai Edition

  35. Numbers we loved reading Total TVC Views in 20 days – 48,620 & growing Facebook Growth Percentage – 85.33% Twitter Community Strength - 1,160

  36. …Shabaash!

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