Sheryl Asman

1. “Authentic marketing is not the art of selling what you make - but knowing what to make.” - Phillip Kotler, Marketing Management Sheryl Asman Addie Sorbo Rick Rodriguez

2. What is

3. Marketing “The commercial functions involved in transferring goods from producer to consumer." - American Heritage Dictionary

4. Marketing “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” - American Marketing Association

5. Marketing "The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability." - Investopedia.com

6. Marketing "The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability." - Investopedia.com

7. Stages of Marketing • Production Orientation: Supply creates its own demand

8. Stages of Marketing • Production Orientation: Supply creates its own demand • Sales Orientation: Sell products

9. Stages of Marketing • Production Orientation: Supply creates its own demand • Sales Orientation: Sell products • Marketing Orientation: Consumer's wants and needs

10. Stages of Marketing • Production Orientation: Supply creates its own demand • Sales Orientation: Sell products • Marketing Orientation: Consumer's wants and needs • Personal Marketing Orientation: Marketing to the individual

11. The 4 Ps of Marketing(Marketing Mix) • Product • Pricing • Promotion • Placement

12. The 4NEWPs of Marketing • Personalization

13. The 4NEWPs of Marketing • Personalization • Participation

14. The 4NEWPs of Marketing • Personalization • Participation • Peer-to-Peer

15. The 4NEWPs of Marketing • Personalization • Participation • Peer-to-Peer • Predictive Modeling

16. “A process of gradual, peaceful, progressive change or development, as in social or economic structure or institutions.” - dictionary.com

21. Evolution • Are your marketing efforts evolving?

22. Evolution • Are your marketing efforts evolving? • Have you created different marketing scenarios?

23. Evolution • Are your marketing efforts evolving? • Have you created different marketing scenarios? • Are you looking to the future?

24. simplify your

25. Cover Your Assets • You’re the BEST? • You’re the FASTEST? • You’re the CHEAPEST?

26. Know Your Target & Media • Who will buy? • Why will they buy? • How will they find you?

27. What’s in it for ME? • Benefit Me • Trigger My Emotions • Solve My Problem • Make My Life Easier • Make Me Happier • Show Me How to Have More Fun

28. My HOT Button • Help Me Be More • Attractive • Admired • Confident • Healthy • Wealthy • Safe

29. My Corporate HOT Button • Help My Company Be More • Productive • Efficient • Innovative • Competitive • Profitable • Customer Service Friendly

30. vintage

31. Legal Disclaimer • Sheryl, Addie & Rick do NOT endorse the following companies, logos, products, services, images, concepts, philosophies, fashions, styles, political affiliations, celebrities or the likeness thereof, yadda, yadda, yadda . . . • All rights are owned by their respective companies.

32. I’m Back

33. I’m Back

34. phat aDDs

35. phat aDDs

36. Social Acceptance

37. Social Acceptance

38. Social Acceptance

39. What Were They Thinking?

40. What Were They Thinking?

41. We All Had Sea-Monkeys

42. We All Had Sea-Monkeys

43. We All Had Sea-Monkeys

44. Brand Recognition

45. Brand Recognition

46. Brand Recognition

47. Brand Recognition

48. Who Had a Banana Phone?

49. Just for Kicks

50. Cadillac