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Cradle to Cradle by William McDonough & Michael Braungart

Cradle to Cradle by William McDonough & Michael Braungart. Jennifer Johnson & Jen Jones. Waste = Food. Nutrient Flows Technical vs. Biological Nutrients Monstrous Hybrids Moving from Cradle-to-Grave to Cradle-to-Cradle. Respect Diversity. Natural Design vs. Human Design

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Cradle to Cradle by William McDonough & Michael Braungart

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  1. Cradle to Cradleby William McDonough & Michael Braungart Jennifer Johnson & Jen Jones

  2. Waste = Food • Nutrient Flows • Technical vs. Biological Nutrients • Monstrous Hybrids • Moving from Cradle-to-Grave to Cradle-to-Cradle

  3. Respect Diversity • Natural Design vs. Human Design • The Importance of Diversity • One size does not fit all • “All Sustainability is Local” • Restoring Natural Energy Flows • Triple Bottom Line • Industrial Re-Evolution

  4. Putting Eco-Effectiveness into Practice • Ford Factory • 5 Steps to Eco-Effectiveness • Get “free of” known culprits • Follow informed personal preferences • Create a passive positive list • Activate the positive list • Reinvent • 5 Guiding Principles: signal intention, restore, innovate further, learning curve, intergenerational responsibility

  5. “How can we love the children of all species – not just our own – for all time?”

  6. Are these practices practical? • Is all Sustainability Local? • How do values and personal desires play into all of this? What if you don’t want to compost? • What motives to business have to implement the “Triple Top Line”? • How important is our connection with our waste? • Would Cradle to Cradle lock a consumer into one company or could competitive practices negate the possibility of a cyclic process? • Is C2C suitable to a wide audience? Can it change the way we ALL think? • Whose shoulders do the authors place the responsibility to create impetus for this change? (Consumer, Corporation, Government) • Did this book adequately address political influences on industry? • The changes made to the Ford manufacturing plant were tremendous, however would a greater impact have been made if they were to focus their funds on making the PRODUCT fit for C2C? What do you think?

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