Automotive ROI Maximizer (ARM)

1. AutomotiveROIMaximizer(ARM) Efficient Direct Marketing

2. ARM Highlights: • What You Can Expect: • Conquest average 60% - 85% • Guaranteed Sales (in every contract) - which results in an avg of 500% - 900% ROI (unlike traditional newspaper, radio, billboards, direct mail marketing and advertising) • Low Costs Per Direct Targeted Mail and Email • Effective/Responsive Data that cannot be obtained by dealers within their DMA • Reporting to validate each sale (new, used, conquest, etc) • Reduce current costs that your dealership might be using, that are not as effective • Various Pricing Packages

3. Methodology behind the ARM • Consumer Purchasing Facts: • Buying cycle for car buyers is between 1 and 20 weeks(or more) from the time they start looking at vehicles to the time they “pull the trigger”. • Attempting to Speed this up to be on your schedule does no good and in the long run can be costly…in more ways than one. • 45% of all vehicle sales in any given month are done by Franchised Dealers. • Most people pull the trigger during a buying cycle of 1-10 weeks. About 8% of those looking will “pull the trigger” in any given month.

4. Our Directive: Simply find the right buyers in their cycle and Market to them on your behalf! Quantify the results: Match the sales to our manifest (list of people we marketed to). Fact: Approx 16% of population are looking at buying a vehicle at any given time (cycle 1-20 weeks). We only market to the most appropriate ones while they are in their cycle!

5. What are you getting when you employ ARM? Quantifiable Results: With ARM, only sales are measured. Consistency: ARM is designed to stop wasting money. ARM only markets to people whose behavior indicates they are in the market to buy vehicles similar to what the dealer is selling. Cost Efficient: From 15 - 18 cents per impression and 18 - 29 cents per household! Proprietary Database: • 165,000,000 households database and growing • Permission based, Double opt-in emails • 8 -14% open rate, the national average is 1/2% • Match emails with the households and physical addresses

6. EFFICIENT, CONSISTENT& FULLY ACCOUNTABLE Sales matched from DMS to manifest and reported. We guarantee a set number of vehicles sold based on the current monthly volume of the store.

7. Automotive ROI Maximizer • Cost effective targeted behavioral proprietary data base • email broadcasts combined with postal routes with highest concentration of “hand-raiser” households • Guaranteed ROI (completely trackable results) • ARM analytics determine which postal routes in a dealer’s market area hold the largest concentrations of currently in-the-market households and deliver mail to only to those postal routes. It stands to reason that if a dealership continues to run ARM as their primary Direct Marketing Program, they will ALWAYS AND ONLY be marketing to people who are looking to buy. By continually using ARM, you will also be getting business from the ‘long-term shopper’ by being the only dealer that consistently gets in front of them all throughout their buying cycle.

8. Automotive ROIMaximizer Campaign Summaries Recently Run Campaigns Overall % of sales with no prior history for campaign avgs 83% CONQUEST Average % from mail 49% Average from email 51%

9. ARM Study

10. Midway Chevrolet CONSECUTIVE CAMPAIGN SUMMARY 1 through 3 12/22/2010 through 4/18/2011 Target 162 (54 per campaign) Sales by Media Summary Total Mail sales 112 Percentage from mail 46.86% Total Email Sales 127 Percentage from Email 53.14% Each Campaign Consisted of: Intelligent Postal: 30,000 households Note: Mail portion contained premium Targeted Email: 50,000 households (Broadcast twice) Conquest NO Previous Sales History at dealership 196 As a percentage of campaign 82.01% Bought New 120 Bought Used 119 Total Sales 239 Profit: Front and Back End Combined $633,350.00 Average Profit Per Vehicle Sold $2,650.00 — Investment $75,000.00 ROI = 844%

11. 2012 Rates* * Rates subject to change without notice. Scott - 949-636-2686

12. 702.277.3424