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Automotive ROI Maximizer

American Printing USA. Automotive ROI Maximizer. Explaining in detail…. 1. 3. 2. How it works. Results Guaranteed. What you can expect. American Printing USA.

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Automotive ROI Maximizer

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  1. American Printing USA Automotive ROI Maximizer

  2. Explainingin detail…. 1 3 2 How it works Results Guaranteed What you can expect • American Printing USA

  3. Automotive ROI Maximizer 1 How it works… American Printing USA

  4. Do you know consumers buying habits? • Buying cycle for car buyers is between 1 and 20 weeks (or more) from the time they start looking at vehicles to the time they “pull the trigger” buy from your dealership. • Attempting to Speed this process up to be on your schedule does no good and in the long run can be costly…in more ways than one. • 45% of all vehicle sales in any given month are done by Franchised Dealers. • Most consumers purchase during a buying cycle of 1-10 weeks. About 8% of those looking will “pull the trigger” in any given month. How it works… ARM Make sure your information is in front of them when they “pull the trigger.”

  5. How does ARMwork? • We start with a cost effective targeted behavioral proprietary data base consisting of consumers “hand raisers” that are displaying buying signals. • We send two email broadcasts combined with postal routes mailings covering the highest concentration of “hand-raiser” households for your market area. • We empower ARM analytics determining which postal routes in a dealer’s market area hold the largest concentration of currently in-the-market households and deliver mail to only to those postal routes. • We provide a Guarantee determining a number of vehicles that will sell during the promotion based on your market area, and prior months sales and campaign size. How it works… ARM Guaranteed ROI with completely trackableresults!

  6. Automotive ROI Maximizer 2 What you can expect… American Printing USA

  7. Simply finding the right buyers in their cycle and Marketing to them on your behalf! Quantify the Results…We match the sales to our manifest (list of people we market to.)Fact: Approximately 16% of population are looking at buying a vehicle at any given time ( buying cycle 1-20 weeks). We only market to the most appropriate ones for your dealership while they are in their buying cycle! Automotive ROI Maximizer

  8. What you get with ARM… QuantifiableResults… With ARM, only sales are measured.Consistency… ARM is designed to stop wasting money. ARM only markets to people whose behavior indicates they are in the market to buy vehicles similar to what the dealer is selling.Cost Efficient…From 15 - 18 cents per impression and 18 - 29 cents per household!Proprietary Database… • 277,000,000 email database and growing • Permission based, Double opt-in emails • 8 -14% open rate, the national average is 1/2% • Match emails with the households and physical addresses Automotive ROI Maximizer

  9. Automotive ROI Maximizer 3 Results Guaranteed… American Printing USA

  10. More results… ARM Study Automotive ROI Maximizer

  11. milham ford-toyota 2012 4th Quarter Campaign Report Target 190 Each Campaign Consisted of: Intelligent Postal: 100,000 households Note: Mail portion contained premium Targeted Email: 200,000 households (Broadcast twice) Sales by Media Summary Total Mail sales 175 Percentage from mail 60.14% Total Email Sales 116 Percentage from Email 39.86% Conquest NO Previous Sales History at dealership 206 As a percentage of campaign 70.8% From Postal 175 From E-Mail 116 Total Sales 291 Profit: Front and Back End Combined $800,250.00 plus Service $64,097.15 $864,347.15 Average Profit Per Vehicle Sold $2,750.00 — Investment $86,750.00 ROI = 996%

  12. More results… Automotive ROI Maximizer

  13. Trends… 15 Years Ago Consumersspent Zero Time on the Internet They went to 7.9 Dealers before purchasing TODAY Consumersspend 11.7 Hours on the Internet They go to 1.1 Dealers before purchasing” Source: Automotive News Be the 1.1 Dealer they come to BUY from…

  14. In conclusion… “Automakers no longer can post large gains merely by riding the industry upward; they’ll have to steal customers away from rivals.” Automotive News

  15. Questions? Contact American Printing today!

  16. 2013 Rates* $27,900 * Rates subject to change without notice.

  17. American Printing USA What’s Your Message? Automotive ROI Maximizer 2013 Thanks for your time…

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