Business for Health Business Skills for Private Medical Practices

1. Business for Health Business Skills for Private Medical Practices Module 22: Market Your Health Practice

2. A Quick Start Welcome! While you are waiting for the class to begin, please take the Pre-Test and make sure your name is on it before you hand it to the facilitator. Thank you!. Business Skills for Private Medical Practices

3. Agenda Welcome Marketing versus Advertising Marketing Strategies When to Use Marketing Strategies Marketing That Will be Most Effective for You Summary and Evaluation Close Business Skills for Private Medical Practices

4. Learning Objectives During this session, you will: • describe your current marketing approach; • define the difference between marketing and advertising; • explain different marketing strategies; • distinguish common sense marketing tactics; Business Skills for Private Medical Practices

5. Learning Objectives • evaluate when to use marketing strategies; • assess which marketing strategies would be most effective for your health practice and your customers; • discuss the next step; and • state your key take-away from this session. Business Skills for Private Medical Practices

6. Introduction You will have 1 minute to introduce yourself: 1. Your name 2. Your position 3. Your business 4. How long you have been in business Business Skills for Private Medical Practices

7. Marketing versus Advertising Business Skills for Private Medical Practices

8. Do You Market Your Practice? • How much time do you currently spend on marketing? • Why do you spend that amount of time? • How much money do you currently spend on marketing? Business Skills for Private Medical Practices

9. Do You Market Your Practice? • Why do you spend that amount of money? • What kind of marketing are you doing? • Is your marketing approach effective? Business Skills for Private Medical Practices

10. The Marketing Pie • Marketing is the process of communicating the existence and value of a product or service to attract customers and encourage them to purchase the product or service. • Advertising is one tool, among many, formarketing a product or service. Business Skills for Private Medical Practices

11. The Marketing Pie Advertise Give a Talk Marketing Business Skills for Private Medical Practices

12. Marketing Strategies Business Skills for Private Medical Practices

13. Common Sense Marketing “Hey,how can I help you?”message common sense marketing vs. “Hey, look at me!” ad traditional marketing strategy Business Skills for Private Medical Practices

14. Three Common Sense Marketing Goals • Create awareness • Establish preference • Stimulate action Business Skills for Private Medical Practices

15. Recognizing Common Sense Marketing Tactics • Create awareness • Establish preference • Stimulate action Business Skills for Private Medical Practices

16. Marketing Strategies Business Skills for Private Medical Practices

17. When to Use Marketing Strategies Business Skills for Private Medical Practices

18. When Marketing Strategies Can Be Useful Case A: Competition • Would marketing be useful? • If so, what marketing strategies would be most effective- and why? Business Skills for Private Medical Practices

19. When Marketing Strategies Can Be Useful Case B: Reputation • Would marketing be useful? • If so, what marketing strategies would be most effective- and why? Business Skills for Private Medical Practices

20. When Marketing Strategies Can Be Useful Case C: New Service • Would marketing be useful? • If so, what marketing strategies would be most effective- and why? Business Skills for Private Medical Practices

21. Marketing That Will Be Most Effective for You Business Skills for Private Medical Practices

22. Which Marketing Strategies Will Work Best for Your Practice? • Strategy • Would it reach my target market? • How many new customers or cross-selling opportunities can I expect? • How easy is it for me to do? • What time and money are needed? • Will it be cost-effective? Business Skills for Private Medical Practices

23. Summary and Evaluation Business Skills for Private Medical Practices

24. Evaluation Sheet Business Skills for Private Medical Practices

25. The Next Step Create a Marketing Plan • Strategy for which product/service • Target market it will attract • Quantity of new customers or cross-selling opportunities • Who is responsible • When it will be done • Necessary resources Business Skills for Private Medical Practices

26. Let’s See How Much You’ve Learned Please take the Post-Test. We will compare it to your Pre-Test to see how much you’ve learned in this session. Thank you. Business Skills for Private Medical Practices

27. My Key Take-Away Business Skills for Private Medical Practices