Year end fundraising campaign
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Year-end Fundraising Campaign. YTD Contributed Income Metrics. Overall Contributed income: FY14: $1,033,866 FY13: $947,101 # of $500 and above gifts: FY14: 156 FY13: 147. Year-end Fundraising Campaign Key Components. State of the Everglades Report Holiday Website and Online Push

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Ytd contributed income metrics
YTD Contributed Income Metrics

  • Overall Contributed income:

    • FY14: $1,033,866

    • FY13: $947,101

  • # of $500 and above gifts:

    • FY14: 156

    • FY13: 147


Year end fundraising campaign key components
Year-end Fundraising CampaignKey Components

  • State of the Everglades Report

  • Holiday Website and Online Push

  • Naturalist/Annual Report

  • Corkscrew Update

  • Statewide Direct Mail Campaign

  • Various Center/Program Direct Mail Campaigns


Highlights feedback
Highlights & Feedback

  • What worked?

  • What are opportunities for improvement?

  • What should we do differently this spring?


State of the everglades report
State of the Everglades Report

  • FY13: $19,570 from

    41 donors(includes

    major gift of $10K)

  • FY14: $8,775 from 39 donors


Winter naturalist
Winter Naturalist

  • FY14: $7,135 from

    49 donors

  • FY13: $2,634 from

    41 donors


Corkscrew update friends program
Corkscrew Update – Friends Program

  • FY14: $34,700 from

    158 donors (includes

    major gifts of $10K and $5K)

  • FY13: $13,975 from

    138 donors


Holiday appeal
Holiday Appeal

  • FY14: $5,225 from

    71 donors (does

    not include online responses)

  • FY13: $7,040 from

    113 donors




Year end fundraising campaign

End of Year Facebook/Social Media Post

Posted throughout the month of December on Facebook/Twitter/Pinterest/Google+


Givetoaudubonflorida org online giving in dec
GivetoAudubonFlorida.orgOnline giving in Dec

  • FY14: 181 gifts/ $35,307 (does not include board giving)

  • FY13: 142 gifts/$13,708

  • FY12: 108 gifts/$13,500


Year end fundraising campaign

Email 1- Dec. 9

Sent to 29,142 people

16.95% open rate

1.11% click rate


Year end fundraising campaign

Email 2 – Dec. 12 (variations sent multiple times)

Sent to 29,375 people

15.77% open rate

1.52% click rate

Email 3 – Dec. 19

Sent to 29,330 people

16.09% open rate

1.52% click rate

Email 4 – Dec. 24

Sent to 29,259 people

13.33% open rate

.64% click rate


Year end fundraising campaign

New Year’s Eve Email

Sent to 29,198 people

12.22% open rate

.32% click rate



Questions comments concerns
Questions, Comments, Concerns

  • What worked?

  • What are opportunities for improvement?

  • What should we do differently this spring?


Media campaign

Media Campaign

Audubon/Pew Fins and FeathersReport


Year end fundraising campaign

Audubon/Pew Report

14 media hits, including 2 NPR/public radio stories that were syndicated throughout the state.