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LOOKI – Gaming and Information

Looki is the place to go in entertainment matters in Europe Looki combines large scale information-coverage with the pleasure of gaming. Looki develops and publishes some of the largest and best known onlinegames in Europe

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LOOKI – Gaming and Information

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  1. Looki is the place to go in entertainment matters in Europe Looki combines large scale information-coverage with the pleasure of gaming. Looki develops and publishes some of the largest and best known onlinegames in Europe The portal offers news and information about games, cinema and the mobile culture The video section is one of the largest sources of high definition quality trailers and specials in the entertainment-area Looki Global Summary LOOKI – Gaming and Information Page 2 looki

  2. Looki Facts and Information Looki was founded in autum of 2005 • 1,15 million unique users / month • Increasing database of some 1,1 million registered Users world wide • Including an increasing database of some 1,1 million newsletter subscribers (permission marketing) • Growing number of over 1 million browsergame – players • Sales partnerships with major online services Page 3 looki

  3. Looki Soziodemographic Data Gender Internet connection Job Age Page 4 looki

  4. Looki Pyramid of Success LOOKI WANTS TO ACHIEVE A LEADING POSITION IN MASSIVELY MULTIPLAYER ONLINE GAMING • Be the reference operator for MMOGs and Browsergames in Germany and in major european markets like England and France Vision • Innovation, market expertise and know how Values • Using of synergies through cooperation • Exclusivity for MMOGs Titles Strategy • Partnership model and entrepreneurial spirit • On-line community management expertise • Fast growth, critical mass, reactivity, quick decision making process Key Success Factors Page 5 looki

  5. Looki Marketing, Development and Support LOOKI HAS THE COMPETENCE TO EXPLOITE MMOGs SUCCESSFULLY Online Distribution Community Management • Use of on-line partner network • Cooperation with ISPs/on-line Portals • Hosting of Downloads • Official Web site • Generating of fan sites • Forums • Organization of off-line events • Organization of Beta Testing Phase • Customer support / In-Game support • Hot-Line CORE AREAS OF LOOKI Technical Infrastructure Marketing • Server Hosting & Administration • Billingsystems • Trouble-shooting / Bug-reporting • Hardware equipment • Set-up affiliate systems / statistics • Advertising/ Bartering • Public Relations • Promotions • Sales support • Market research Page 6 looki

  6. Looki Mutual Benefits CREATING BEST POSSIBLE VALUE BY SHARING REVENUE/RISK AND EXPERTISE Main Benefits -Value creation -Revenue & Risk sharing -Shared expertise • For MMOG Developer/Publisher/Distributor • Maximise returns • Get access to looki’s knowledge regarding their core areas • Get access to the european markets • Take advantage of looki’s leading position in Germany • Use technical facilities (servers), distribution and billing systems. • Share financial risks • For Looki • Exclusive access to a MMOG • Share financial risks and revenues of the launch of the game Page 7 looki

  7. Looki Contact details For more information and business inquiries, please contact Andreas Planer: General contact details Looki Deutschland GmbH Im Derdel 17 48161 Münster Telefon: +49 (0251) 92 43 59 - 0 Telefax: +49 (0251) 92 43 59 – 11 Mail: info@looki.de Page 8 looki

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