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Sustainability - A driving force for Innovation . The Role of universities and research. Klaus Woltron. The actual situation. Demographic Revolution . more and younger. Less and older. Increasing pollution in the emerging regions . Shrinking population. Migration. Quelle:

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sustainability a driving force for innovation

Sustainability - A driving force for Innovation

The Role of universities and research

Klaus Woltron

demographic revolution
Demographic Revolution

more and younger

Less and older

Klaus Woltron

migration
Shrinking populationMigration

Quelle:

29. 12. 2005

Klaus Woltron

decreasing resources the reference scenario dennis meadows club of vienna nov 2006
Decreasing resources:The Reference Scenario(Dennis Meadows, Club of Vienna, Nov.2006)

Pollution

Population

Industrial Output

Food

Resources

Klaus Woltron

energy poker right or wrong
Energy – Poker – right or wrong?

2005 the peak of fossile energy production has been reached (is it true?)

"Oil, Oil, Everywhere..." was the title of a fact-filled essay is a recent issue of The Wall Street Journal, which showed how absurd the "oil shortage" fears truly are:

"To pick just one example among many, finding costs are essentially zero for the 3.5 trillion barrels of oil that soak the clay in the Orinoco basin in Venezuela, and the Athabasca tar sands in Alberta, Canada. Yes, that's trillion -- over a century's worth of global supply, at the current 30-billion-barrel-a-year rate of consumption."

Klaus Woltron

riches get richer
Riches get richer

Klaus Woltron

violence increasing
Violence increasing

Klaus Woltron

slide13
Global warming

Source: United Nations Environment Program http://www.grida.no/climate/vital/19.htm

Klaus Woltron

increase of disasters
Increase of disasters

Source: Swiss Re

Klaus Woltron

enormous dynamics in all areas of society
Enormous dynamics in all areas of society
  • Technology
  • Lifestyle
  • Migration
  • Political environment
  • Borderless economy
  • Styles of cooperation
  • Communication networks
  • Reengineering of life

Klaus Woltron

slide16
Growth in any respect

Outlook to 2050

..but not so much in insight and wisdom.

Source: ETH Zurich, A. Zehnder

Klaus Woltron

overstressed biocapacity
Overstressed biocapacity

Transition to use-up biocapacity capital

Klaus Woltron

environment and resources the bottleneck
Environment and resources: The bottleneck

Today

?

Quelle: Sustainable Performance Group,

2006

Klaus Woltron

risks
Risks

Immediate risks

Long term risks

Klaus Woltron

slide21
There is no way back to pure nature

Without controlled use of technology earth cannot nurture more than max. 1,5 billion people

Why sustainability?

Klaus Woltron

steps into a sustainable world
Steps into a sustainable world

Economic incentives and system approach

Responsibility for causalities

Measures against causes

Target - oriented measures

Regulations, subsidies

End of pipe

Problem identification

1970

1980

1990

2000

2010

2020

2030

2040

2050

Club of Rome

Efficiency increase

Rio Tokyo

2000 Watt-society (?)

Red. Of poverty, stab. of pop. growth

Sustainability as guiding principle of all decisions

(follows ETH/Zehnder)

Klaus Woltron

2000 watt society
2000- Watt- Society

7000

total

6000

Renewable energies

5000

4000

Watt

Fossile energy consumption

3000

2000

Erneuerbare Energie

1000

1920

1980

2100

2160

1940

2000

2040

2120

1960

2020

2140

2180

2200

2060

2080

1900

Source: BFE, IPCC

Klaus Woltron

in average 2000 watt person
In average: 2000 Watt/Person

10`000 W

6000 W

2000 W

0 W

Jahr 2050

Jahr 2000

Klaus Woltron

from gas guzzlers to nearly emission free vehicles
From gas guzzlers to nearly emission free vehicles

VW Golf 1974 (Benzin, 55 kW, 810 kg)

Clean Engine Vehicle (CEV)(LNG, 44 kW, 1‘055 kg)

40.4 g/km

3.5 g/km

1.3 g/km

165.7 g/km

8.6% (off. EU-Fahrzyklus)

COHC

NOx

CO2Efficiency

0.15 g/km

0.10 g/km

0.00 g/km

109.5 g/km

15.4% (off. EU-Fahrzyklus)

Klaus Woltron

bulbs who give light instead of heat
Bulbs who give light instead of heat

Factor: 25

Edison- lamp (1880)

Energy saving bulb

75-100 lm/W

3 lm/W

Efficiency:

(Lichtstrom pro bezogene Leistung)

Klaus Woltron

fuel made of wood
Fuel made of wood

Ecogas

Pilot plant for production of biogas made of wood

Site: Güssing (Austria)

Product: fuel for engines

1000- hour test end June, 2004

Target: 20 resp. 100 Megawatt- plant

Klaus Woltron

buildings without co 2 emissions
Buildings without CO2- emissions

Factor 8

MINERGIE-P EAWAG/Zurich

1970

200 kWh/m2a

Energy input

25 kWh/m2a

Klaus Woltron

opportunities and chances for universities

Opportunities and chances for universities

The challenge to set examples

core elements of scientific values
Core elements of scientific values
  • Safeguarding human development
  • Integration of civilization- systems in the system of nature and synchronization with the potential of ecological systems
  • Integration of all this into scientific and technological long-term targets

Klaus Woltron

sustainability as basic principle of innovation
Sustainability as basic principle of innovation
  • Sustainability is a driving force for innovation
  • Innovations are the driving forces for competitiveness and wealth.
  • Innovations ask for boldness, risk taking and entrepreneurship
  • Sustainability demands interconnected, interdisciplinary competences
  • Sustainability is top managements/the rectors business.

… a pioneer's affair!

Klaus Woltron

good professional perspectives
Good professional perspectives

Much more important in former times….

Rising challenge!

Source: Föhrenbergkreis Vienna, 2000

Klaus Woltron

sustainable investment targets water energy resource efficiency healthy living
Sustainable investment targets: Water, energy, resource efficiency, healthy living

Klaus Woltron

in the post reengineering world innovation is the key factor of success
In the post- reengineering- world innovation is the key factor of success

Average Shareholder Return vs. Innovativeness Rating

80% agree to:

60%

50%

"Top management's commitment to and focus on increasing its organization's innovative ability could lead to significant bottom line results over and above typical costcutting and re-engineering initiatives"

Source: ADL innovation survey

40%

30%

20%

10%

Average Annual Shareholder Return 1986-96

0%

-10%

-20%

3,00

4,00

5,00

6,00

7,00

8,00

9,00

Innovativeness Rating

Innovativeness Rating: Based on America’s Most Admired Corporations, Fortune Magazine ranking of 578 U.S. companies based on executive peer ratings and investment analyst evaluations.

Klaus Woltron

be prepared for setbacks and disappointments
Be prepared for setbacks and disappointments…

40% of all plans fail

30% of all new enterprises disappear within the first five years

50% of all mergers and re – development plans fail

One has therefore to live with disappointments and failures.

Without frustration tolerance you are chanceless in tomorrow's world.

Klaus Woltron

evolutional approach find new system guidelines and parameters
Evolutional approach: Find new system guidelines and parameters…….

…and leave further development to self – organization within the system.

Klaus Woltron

the best plans are useless without the will to succeed
The best plans are useless without the will to succeed....

Sub – consciousness drives our inspiration, intention, mood, and perception.

Consciousness and action follow behing!

Klaus Woltron

thanks for your attention
Thanks for your attention!

THINK !

Klaus Woltron

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